PDAA Master Certified!

Durham, NC - Cranky Creative was officially MASTER certified by PDAA (Professional Decal Application Association) at WrapQuest 2007 in Fla. One of only 47 Master Certified Companies in the nation, Cranky is now the only one in the Carolina's.

Master certification proves that our installers are trained professionally to apply Avery, Mactac, Arlon, and Flexcon vinyls at a Master Level. This means that we passed a series of tests at the highest level possible for vinyl application of those products.

We are proud to have earned this certification to show to our clients that we are continually improving to provide only the highest quality wraps in the industry.

To visit the PDAA website go to: www.pdaa.com

Elevator Wraps - A Very Effective Advertising Media

Contact Cranky Creative Group for Elevator Wraps Nationwide

A Strong Case for Elevator Wraps

Bill Schiffner
Elevator wraps are fast becoming an effective medium that many corporations are using as an advertising vehicle for their messages. They can't be turned off or discarded and are read over and over again. Messages are the first and last thing people see as they wait for and leave the elevator. Research conducted by the marketing departments of Ryerson Polytechnical Institute in Toronto and Capilano College in Vancouver showed that elevator advertising achieved the highest unaided medium awareness with 84 percent and elevator advertising was tops in media recall with 96 percent.

We produce, design, and install elevator wraps all over the US. Please visit our website: Cranky Creative Group

You can also read the entire article here at Wide Format Imaging Magazine

BILL GATES LAST DAY - Brilliant Marketing

I cannot believe Bill could pull this off... but he did, and it is a bit of marketing history :-)

Brilliant Marketing - BRAWNDO

This is something that every person in marketing will appreciate...

Building Wraps: The New Billboards

Check out this article I was just sent from the January Issue of Wide Format Imaging Magazine.

2008-01-07
Building Wraps: The Sky's the Limit

Building wraps and wallscapes are quickly becoming the next generation of billboards. But producing and installing them can be a tricky business. Wide-Format Imaging talks to shops that have had success in this area.

More advertising agencies and Fortune 500 corporations are moving towards city skylines to brand their products and kick off mega marketing campaigns in a more dramatic fashion. As billboards become more the norm, many firms are turning to building wraps and wallscapes to get their messages across to the public. According to I.T. Strategies, the outdoor building wrap market is forecast to grow at a 15 percent clip between 2006 and 2010.

Some building wraps can go beyond ten stories high depending on the size of the building. Custom sizes and shapes are another option that can also be utilized for added dramatic impact. The creative teams at these agencies realize the sky's the limit when it comes to getting their brand message to the people driving by or walking on the streets below.

"Building wraps are fast becoming the next generation of billboards as advertising vehicles for our clients," said Tom Wilhem, president at GP Color Imaging Group.

"We use Avery opaque vinyl and window perf on adhesive our building graphics. We also use a boatload of vinyl mesh and flex face vinyl as well," Wilhelm said.

According to Wilhelm, the market is growing. "I'm noticing that cities across the country are opening up more buildings to building wraps. This is true especially in Los Angeles, New York, Chicago, and even San Francisco, who normally has very strict codes with building wrap requirements."

Wilhem said that image based graphics are huge. "We are producing more building wraps with photographic images on them.

We produced and then converted the building into a castle. We printed eight foot high medieval knights on our NUR Tempo 2 and routed them out and put 18 of them up on the building. We stood them up in the parapets to make it look like they were standing guard in the castle.

Wilhem reported that the average time for a building graphic to stay up is about 30 to 45 days. He said the Wachovia castle graphic will be up for 90 days and then they will be producing something different for them in that space when the contract has expired.

He added that overall that the market should continue to grow. "Look for more cities across the country to open up their properties to building wraps and wallscapes."

NO BADGER CAMPAIGN

Cranky Creative Group partnered up with Johnson Lexus to wrap their vehicles in the posh style of the Lexus tradition. Who says vehicle wraps have to be cheesy, these are elegant, and are creating quite a stir around the triangle:

Cranky also assisted Charley Bratton, Marketing Director of Johnson Lexus with the NO BADGER Campaign, which has been winning awards left and right! We supplied the local dealerships with 4' tall badgers to greet their clients, as well as "NO BADGER" stickers for their vehicles, assisting in identifying the dealership with the campaign. The TV Ads were created by the Martin Agency, the same company that generated the Gecko Campaign for Geico, the little annoying Badger has been soliciting BUZZ all over the nation. Check out one of their commercials... this is my favorite...

One Second Film Project

We are happy to hear that the One Second Film project is booming! Go Nirvan! The Crankies contacted Nirvan when I read about their project on Zaadz a few months back. They were painting a BioDiesel bus and we said... paint! They need a bus wrap. So we outfitted their bus with graphics before they headed over to YouTube, Google, and eventually around the country seeking the elusive Oprah. I need to find out if they ever found her. I do know that a girl I just interviewed saw the bus in Chicago in front of her studio!

For more information on this incredible project visit: www.the1secondfilm.com

Cranky Creative, The Nation's First Wrap Advertising Agency!

** WARNING THIS BLOG MAY GENERATE MIND BLOWING MARKETING CAMPAIGNS **



Welcome everyone to Cranky Creative's new Wrap Happy blog. We are based out of Durham, NC, but entertain everyone on the web and around the nation! In this blog, I will cover our wrap adventures wrapping portajohns at midnight, sneaking around malls executing guerilla marketing campaigns, hanging from buildings installing a 150' building wrap! Oh, and clever marketing and advertising campaigns too(ours and others).

Most recently we have been contracted by Pepsi Bottling Ventures of Raleigh to do a wrap project at the USS Battleship Museum in Wilmington, NC. For this project we combined medias and created a cross-over wall/floor mural so the tourists would believe they were walking on spilled Pepsi from the exploding bottle on the wall above :-) Check it out!



If you visit the USS Battleship Museum after February 18th, you can see this incredible project. If you want, ask for Captain Dave, or Roger to congratulate them on their incredible room :-) Oh, and ask them about the ship hauntings too...