CHRIS LEITH MONSTER TRUCK PROJECT

This was one of the best wrap experiences we have had in a long time! Chris Leith and Johnny Dudley are two of the jolliest people us Cranky folk have come in contact with. It really was a wrapping party.

The installation of this vehicle was done by placing a walk board across the 6' tires! This was a high wire job!

Project Description
This dealership in Wake Forest, NC is located on the corner of an intersection that receives almost 80,000 vehicles per weekend driving by it. The sign ordinances would not allow these guys to have a sign bigger than they already had! Johnny would hear all the time from people who had lived in the area for two years that they had never seen them there.

PROBLEM: Sign ordinance restriction was hurting business and visibility

SOLUTION: Put a GIANT MONSTER TRUCK on the front lawn branded with an eye catching wrap!

Since the wrap has been in place, there isn't a chance people will miss the dealership now. Already they have seen a significant increase in weekend foot traffic through the dealership. Not to mention a ton of rubber necking from the people driving by.

"The Monster Truck is a real crowd pleaser! Last Saturday I stood in front of Chris Leith Kia speaking to Mr. & Ms. Cranky about what a fine job they had done with the wrap. As we stood there enjoying the view of that red, white and blue www.chrisleithchevy.com clad Monster Truck, we saw at least 10 people pull into the dealership to have photos taken with it! Some even went on test drives in new Kia's (that's the idea right!) It's been out there for about a week now, and people have been stopping by all week. It looks great, the community, and passers by really enjoy it." - Johnny Dudley, Chris Leith Automotive

Cranky Creative Forms Strategic Alliance with Fusion Multicultural Marketing

March 17, 2008

Durham, NC - Cranky Creative Group and FUSION Multicultural Marketing form Strategic Alliance

The long discussed decision to align Fusion and Cranky came early this morning at a meeting at Downtown Raleigh's Capital City Club. Barbra Denison, CEO of Cranky Creative Group and Iris Ramirez-Reese, CEO of FUSION announced to the press today that the value created by this alliance could no longer be ignored. "Our companies together create a powerful double vertical niche that already has enabled us to offer services nationwide that no other company to this date has offered." stated Barbra Denison.

The alliance came as no surprise to the regional business community. Fusion and Cranky have been working together to powerfully leverage Bilingual Wrap Advertising and Campaign Development to the market over the last quarter and their rapidly emerging success locally and regionally prompted this public alliance.

Fusión is an advertising, marketing and communications agency headquartered in Durham, North Carolina. The agency's goal is to help clients navigate and prosper in America's changing cultural marketing landscape of the 21st century. We help clients function and grow through better communication at every level.

Fusion's Website

Cranky Creative Group is the America’s Premiere Wrap Advertising Agency. They create high-impact marketing and advertising campaigns in places traditional advertising can't touch. We wrap elevators, vehicles, windows, floors, staircases, walls and furniture with graphics in ways that create powerful advertising environments.

Cranky Creative's Website

SOPRANOS DANGLING ARM CAMPAIGN

Here is a clever Guerrilla Marketing idea for the Sopranos on HBO. This is proof that you don't need and in fact are probably better off doing low-cost, simple, and relavent marketing.






























Time to ask yourself, what concept in your organization or brand can you integrate naturally into the landscape of your consumer?