EYE POPPING VEHICLE WRAPS!

Call Cranky Creative Group for your vehicle wrap - 919.596.5588 x 114.

People always ask me "why should I choose a vehicle wrap over other types of advertising?". Here is an entry that will hopefully answer those questions.

Want 30,000 to 70,000 people to see your brand everyday?

Why choose vehicle advertising?

The most traditional yet most effective forms of wrap advertising, vehicle wraps are a CCG specialty. Vehicle wraps are a creative, fun and exciting way to advertise to a captive audience on the road! These eye-catching, moving displays are great for targeting specific events and a general market audience with high ROI results for your marketing budget. Vehicle wraps are the most affordable and effective forms of outdoor advertising and a guaranteed way to be sure to be seen and remembered in the marketplace.

Vehicle advertising delivers more impressions per dollar than any other mass communication medium available.

- The average commute takes 28 minutes, one way. The heaviest commuters spend over an hour a day getting to and from work

- Individual vehicle advertising generates between 30,000 – 70,000 daily vehicular impressions in major metropolitan areas

- 98% said vehicle graphics created a positive image for the company

- 96% said vehicle graphics had more impact than billboards

- Vehicle advertising delivers more impressions per dollar than any other mass communication medium

* Statistics compiled from the Outdoor Advertising Association of America (OAAA), 2003

Why use CCG for your Vehicle Wrap?

- We the ONLY PDAA Master certified agency in the Carolinas

- Industry leaders in wrap advertising that have been recently featured in such prestigious magazines as WRAPS, Wide Format Imaging, and The Big Picture

- We warranty all of our wrap products

- We use only the best material on the market to ensure you get the highest quality wrap to showcase your company

- We offer specialized design services specifically tailored to 3D wrap advertising

- We are a team of marketing professionals skilled in all aspects of advertising design

- We handle local and nationally based campaigns, simply and hassle-free.

For more information, please see this article in Wide Format Imaging Magazine.

Call today to start maximizing your marketing ROI!

877.311.7446, or 919.358.0620

www.CrankyCreative.com

Lenovo Elevator Wrap Campaign

RTP, NC - Lenovo contracted with us to do an internal elevator wrap campaign of 6 elevators for the release of their ThinkPad x300 and the Green is the New Black campaign.

"I knew they were going to be great, but they were even more impressive once they were up and I was standing next to them!" - Jon Heim, Lenovo

The elevators really got their employees talking, see this blog that popped up just a few days after the elevator wraps were installed - http://lenovoblogs.com/connections/?p=24.

Lenovo was quite pleased with the results and plans to use elevator wraps, and other wraps in the future as an interesting way to educate and excite their employees about their creative culture and continual product R&D.

Please contact us, Cranky Creative Group, if you are interested in an Elevator Wrap Campaign.

Targeting Consumer Environments one of 2008's Hottest Marketing Trends...

A friend forwarded me this article, and I thought you all might find it very useful when planning your strategy for 2008...

The Hottest Marketing Trends for 2008

Learn about the hottest new marketing trends plus the best ways to increase sales in 2008.

By Kim T. Gordon | December 20, 2007

Marketers nationwide are setting their plans in motion for 2008. Big-name brands will embrace new technologies and adjust their budgets in some surprising ways. And as an entrepreneur, you can use some of these tactics to reach your own audience in the coming year.

In 2008, you can expect major marketing trends to include:

A shift from traditional to "alternative" media
Advertising in newspapers and magazines, and on radio and TV will continue to be marketing staples, but spending in new media will show the biggest growth as advertisers move money into online, mobile and alternative out-of-home advertising.

Many marketers are finding alternative media the best way to reach audiences effectively and to yield a measurable ROI. A communications industry forecast published by Veronis Suhler Stevenson predicts alternative advertising spending will increase more than 23 percent from 2006 to 2011, while traditional advertising will have a compound annual growth rate of just over 1 percent.

Taking Advantage of the Trends
In 2008, the major marketers who set the trends will help consumers adopt new media consumption methods. And they'll pave the way for small business owners to follow suit without the risk or heavy financial outlay.

Here are four ways to increase sales and your advertising ROI by capitalizing on the hottest trends for 2008.

1. Engage the customer. The move toward alternative advertising versus some of the more traditional methods coincides with the emergence of technologies that enable a one-on-one dialogue with customers. For example, follow the trend of social media by posting your products on sites that encourage customer or peer reviews. Social media add an element of impartiality and are increasingly looked to as reliable sources of information.

2. Integrate your off-line and online campaigns. Look for ways to use off-line media to drive traffic to a website with specialized landing pages that tell a deeper story. Use print and TV ads to start the customer education process and direct potential buyers online to learn more and take the next steps in the purchase process. And direct an e-mail campaign to your current customer database to offset the cost of direct mail. Simply alternate e-mail and postal mail for a cost-effective one-two punch.

3. Move some off-line dollars online. Online advertising now offers a strong alternative to some traditional media, such as print yellow pages. Consider moving some of your traditional directory advertising dollars into online directories and search engines. The vast majority of Americans research their products online before making purchases, so a paid search campaign is an ideal way to make sure you turn up at the top of search results.

4. Follow your customer. Alternative out-of-home advertising opportunities let you place your message wherever your customers go. You can put your name and company logo on the umbrellas used by urban street vendors, or name hiking trails in wilderness areas. The key to using these new opportunities effectively is to place your message where it will appear in the proper context and reach your potential customers when they are in the right frame of mind.

The new year comes full of high-return marketing opportunities. By closely watching the hottest trends, you can make smart choices that let you step ahead of your slower-moving competitors.

Kim T. Gordon is the "Marketing" coach at Entrepreneur.com and a multifaceted marketing expert, speaker, author and media spokesperson. Over the past 26 years, she's helped millions of small-business owners increase their success through her company,National Marketing Federation Inc. Her latest book ,Maximum Marketing, Minimum Dollars, is now available.

Cranky Cares: Suicide Prevention Wrap

About a year ago a wonderful lady approached us about a project involving wrapping her truck in graphics advertising the National Suicide Prevention Hot line. She had been personally touched by this cause when her brother committed suicide a few years ago. Knowing how many people this wrap could potentially save (people could anonymously call in on the road), Cranky teamed up with MacTac, a material manufacturer to donate the material, installation, and design of this wrap to Dani as a dedication to her brother and the cause. The incredible design was created by one of the Cranky designers, Thien Lu - thank you Thien! Read the letter below Dani wrote to the National Suicide Prevention Hotline outlining her story. We just completed the project on May 15, 2008. Thank you Dani for giving us this opportunity to help you and the many others who need this service.

Hello,

My name is Dani, and I am writing to request your involvement with a community-service project I am working on. Please excuse me for being so forward, but I would like to just go ahead and jump right into it, so as to not waste your time.

My brother, Jesse, killed himself, two years ago. I gave myself permission to pretty much do nothing for the past two years, in order to grieve. I have done that, and it is now time for me to involve myself with something productive and positive. During the past two years, I have been thinking about what I could possibly do for others in the hopes of preventing other family members from the experience I have had to endure and, better yet, could I possibly keep even one other person from committing suicide.

According to national statistics, someone commits suicide every 8 seconds, yet suicide is the most taboo subject of all the mental health issues which plague our society. I don’t believe suicide should be a taboo subject, so in order to encourage people to talk about suicide and, possibly save lives, here’s what I’ve come up with to address that belief - “wrap” my truck with information about suicide and, most importantly, put the National Suicide Prevention Lifeline crisis hotline number on my truck so that anyone who sees my truck, at any time, can have instant access to help. Between my job as a freelance interpreter, along with my travels to campgrounds and hiking trails all over the United States, I drive approximately 200-300 miles, per day, so my truck is exposed to thousands of people, each day. I want to encourage people to talk about suicide, if they need to, so if I wrap my truck with the logo and crisis hotline number of the National Suicide Prevention Lifeline, think of the potential I would have to be of service to anyone out there in the public who may be struggling, and just seeing the information on my truck could possibly be the exact information they need in order to get help. I’m not a psychologist or a psychiatrist, so I certainly can’t help anyone on that level - but, I can drive a truck! Essentially, my truck would become a moving billboard exposing the crisis hotline number to thousands of people, each day, along with offering exposure to the National Suicide Prevention Lifeline.

I have already secured the Companies needed in order to make this project happen. First, I have a commitment from Scott Cowart of the Company named “Cranky Creative”, which is based in Durham, North Carolina. This company does the actual wrapping of vehicles, and they have expressed an enthusiastic interest in participating in this project. Secondly, Cranky Creative has discussed this project with the international Company “Mactac” (the manufacturers of the actual wrapping material), and they have made an enthusiastic commitment to this project, as well.

As far as the information advertised on my truck getting exposure, that is no problem - as I stated, earlier, I drive several hundreds of miles, each day. I travel between Georgia, Tennessee, and North Carolina for my work, and I travel the entire Country while hiking and camping. I can not possibly begin to tell you what it would mean to me to be able to drive around every day thinking that maybe, just maybe, I may be helping to prevent a family from experiencing the tragedy of suicide. If you think this would be a meaningful project that you would like to become involved with, I would certainly welcome your collaboration.

Thank you, kindly, for your time and consideration.

Sincerely,

Dani

P.S. - To contact me, you can reach me via my e-mail: info@thecaptioningalternative.com

Lenovo Elevator Wrap Campaign

RTP, NC - Lenovo contracted with us to do an internal elevator wrap campaign of 6 elevators for the release of their ThinkPad x300 and the Green is the New Black campaign.

"I knew they were going to be great, but they were even more impressive once they were up and I was standing next to them!" - Jon Heim, Lenovo

The elevators really got their employees talking, see this blog that popped up just a few days after the elevator wraps were installed - http://lenovoblogs.com/connections/?p=24.

Lenovo was quite pleased with the results and plans to use elevator wraps, and other wraps in the future as an interesting way to educate and excite their employees about their creative culture and continual product R&D.

Please contact us, Cranky Creative Group, if you are interested in an Elevator Wrap Campaign.