Alternative Advertising for the USS Battleship Museum

Wilmington, NC - Cranky Creative Group was contracted by Pepsi Bottling Ventures of Raleigh to do a wrap project at the USS Battleship Museum in Wilmington, NC. For this project we combined medias and created a cross-over wall/floor mural so the tourists would believe they were walking on spilled Pepsi from the exploding bottle on the wall above :-) Check it out!

For this project we combined medias and created a cross-over wall/floor mural so the tourists would believe they were walking on spilled Pepsi from the exploding bottle on the wall above :-) Check it out!






You can read an article on how we did it at WRAPS MAGAZINE's website - where I have my national column bu monthly.

Raleigh, NC - 93.9 KISS FM Vehicle Wraps

Check out Cranky Creative Group for more information on getting your vehicle wrapped!

Raleigh, NC - Cranky Creative Group partnered with 93.9 Kiss FM to create one of the HOTTEST vehicle wraps in the triangle. We worked with them to create the perfect design that fit their station. We don't just wrap vehicles, the client-focused process focuses on the client's marketing strategy and integrates the wrap design into their marketing goals.

Our process:

Step one: Client consultation - in this consultation we understand who the client is, what their goals are and what their current advertising tactics are (internet, direct mail, etc).

Step two: Creative brief - then comes the creative angle to the wrap. We provide the client with our creative brief and can assist them in completing it based on their goals. This clarifies for our designers, what the purpose of the wrap is, what design style they prefer, what elements to include, and what the desired emotional response is from their targeted audience that views it.

Step three: Design approval - the client is provided with three design concepts showing the sides of the vehicle only. Two tweeks are included in our basic design package. Once the client chooses their favorite, we render the complete vehicle, which looks like this:


Step four: Installation is scheduled - we have professionally certified installers around the country and can install in any of the 50 states. We are the only MASTER certified installation group in NC and SC. Please do not entrust your vehicle wrap to a company that does not have certified installation professionals. And make sure they offer a warranty and use the highest quality materials!

Step five: The wrap is finished and business starts rolling in!

One of our clients, who owns a popular gym, saw a 50% increase in sales call volume within the first 30 days of having his wrap on his vehicle. This is by far the most cost effective and quick way to get your brand known locally.

Check out Cranky Creative Group for more information on getting your vehicle wrapped!

And for an article on the effectiveness of wrapping your vehicle, check out this article in Wide Format Imaging Magazine.

Lenovo Beijing Olympic Elevator Wraps

RTP, NC - Lenovo contracted with Cranky Creative Group to produce 8 more elevator wraps at their headquarters in RTP.

"The elevators are really impressive and unique. We wanted to get everyone excited about our major sponsorship in Bejing and this really was the way to go. I always hear comments on how cool they are." - Kara Weems, Lenovo

Cranky Creative Group is an alternative advertising company that serves the international market for elevator wraps and other ambient media.

These Elevators were featured in Wide Format Imaging Magazine - check it out!

To read an article on the effectiveness of elevator wraps check out Wide Format Imaging Magazine

Social Responsibility of Marketers

Cranky Creative Group and all marketers have a social responsibility to publicize good ideas that would otherwise go unnoticed. We are the bridge between the specialized work that has the potential to help humanity, and the general population that fund this specialized work economically. Specialized discoveries in isolation are worthless without the marketers assistance of adding emotional human value to cold, scientific fact. Showing people that they truly need what has been discovered. We are the bridge that builds vocabulary between the cutting edge geniuses and the everyday person. We have a big responsibility to empower ideas for the good of humanity.

What are your thoughts? Email me: bdenison@crankycreative.com