Alternative Advertising for the USS Battleship Museum

Wilmington, NC - Cranky Creative Group was contracted by Pepsi Bottling Ventures of Raleigh to do a wrap project at the USS Battleship Museum in Wilmington, NC. For this project we combined medias and created a cross-over wall/floor mural so the tourists would believe they were walking on spilled Pepsi from the exploding bottle on the wall above :-) Check it out!

For this project we combined medias and created a cross-over wall/floor mural so the tourists would believe they were walking on spilled Pepsi from the exploding bottle on the wall above :-) Check it out!






You can read an article on how we did it at WRAPS MAGAZINE's website - where I have my national column bu monthly.

Raleigh, NC - 93.9 KISS FM Vehicle Wraps

Check out Cranky Creative Group for more information on getting your vehicle wrapped!

Raleigh, NC - Cranky Creative Group partnered with 93.9 Kiss FM to create one of the HOTTEST vehicle wraps in the triangle. We worked with them to create the perfect design that fit their station. We don't just wrap vehicles, the client-focused process focuses on the client's marketing strategy and integrates the wrap design into their marketing goals.

Our process:

Step one: Client consultation - in this consultation we understand who the client is, what their goals are and what their current advertising tactics are (internet, direct mail, etc).

Step two: Creative brief - then comes the creative angle to the wrap. We provide the client with our creative brief and can assist them in completing it based on their goals. This clarifies for our designers, what the purpose of the wrap is, what design style they prefer, what elements to include, and what the desired emotional response is from their targeted audience that views it.

Step three: Design approval - the client is provided with three design concepts showing the sides of the vehicle only. Two tweeks are included in our basic design package. Once the client chooses their favorite, we render the complete vehicle, which looks like this:


Step four: Installation is scheduled - we have professionally certified installers around the country and can install in any of the 50 states. We are the only MASTER certified installation group in NC and SC. Please do not entrust your vehicle wrap to a company that does not have certified installation professionals. And make sure they offer a warranty and use the highest quality materials!

Step five: The wrap is finished and business starts rolling in!

One of our clients, who owns a popular gym, saw a 50% increase in sales call volume within the first 30 days of having his wrap on his vehicle. This is by far the most cost effective and quick way to get your brand known locally.

Check out Cranky Creative Group for more information on getting your vehicle wrapped!

And for an article on the effectiveness of wrapping your vehicle, check out this article in Wide Format Imaging Magazine.

Lenovo Beijing Olympic Elevator Wraps

RTP, NC - Lenovo contracted with Cranky Creative Group to produce 8 more elevator wraps at their headquarters in RTP.

"The elevators are really impressive and unique. We wanted to get everyone excited about our major sponsorship in Bejing and this really was the way to go. I always hear comments on how cool they are." - Kara Weems, Lenovo

To read an article on the effectiveness of elevator wraps check out Wide Format Imaging Magazine

Cranky Creative Group is an alternative advertising company that serves the international market for elevator wraps and other ambient media.

Social Responsibility of Marketers

Cranky Creative Group and all marketers have a social responsibility to publicize good ideas that would otherwise go unnoticed. We are the bridge between the specialized work that has the potential to help humanity, and the general population that fund this specialized work economically. Specialized discoveries in isolation are worthless without the marketers assistance of adding emotional human value to cold, scientific fact. Showing people that they truly need what has been discovered. We are the bridge that builds vocabulary between the cutting edge geniuses and the everyday person. We have a big responsibility to empower ideas for the good of humanity.

What are your thoughts? Email me: bdenison@crankycreative.com

Skateboard Wraps for SeeSaw Studios

Durham, NC - The Cranky Team and SeeSaw Studio were recently involved in a skateboard design workshop in downtown Durham. The summer workshop ran for a week and attendees consisted of 12 designers ranging from 12-18 years old.

Cranky donated materials, time, and some cash to the workshop. Mr. Cranky, Keoni Denison, gave a PowerPoint presentation on each step in the printing process. Each attendee prepped, designed, and installed their board. Our lead designer, Thien Lu, gave a wrap install class on how to effectively wrap a skateboard.

Founded in 1998, SeeSaw provides various workshops and apprenticeships for youth in the areas of Design, Entrepreneurship, Art, and Life Skills. They primarily work to assist adolescents from low-income families find the career guidance and training required to be successful in their desired area of focus. SeeSaw promots the 4 C's: Confidence, Collaboration, Creativity, and Community.

The Cranky Team had a wonderful time working with the kids and leaders of SeeSaw Studio. There is already talk of a couple of the board designs being produced on a larger scale and sold through local businesses to help support and grow the studio's efforts.

Tropical Porta Potty Graphic Wraps

Durham, NC - Cranky Creative Group partnered up with Habitat of Humanity of Durham to wrap their porta johns in their "Builders Oasis" theme for the 2008 Builders Blitz Event! Roxanne Hall of Habitat of Durham stated, "Everybody was raving about the johns and loved them! It really is an innovative way to disguise portable toilets and make them blend into an event."

Cranky Creative Group is a wrap advertising agency that transforms 3D objects into advertising spaces. "We are happy to assist Habitat at their event with signage and the portable toilet wrap." expressed Barbra Denison, CEO of Cranky Creative in regards to the project.

So builders, come and relax in the oasis porta potty! How cool is that?

EYE POPPING VEHICLE WRAPS!

Call Cranky Creative Group for your vehicle wrap - 919.596.5588 x 114.

People always ask me "why should I choose a vehicle wrap over other types of advertising?". Here is an entry that will hopefully answer those questions.

Want 30,000 to 70,000 people to see your brand everyday?

Why choose vehicle advertising?

The most traditional yet most effective forms of wrap advertising, vehicle wraps are a CCG specialty. Vehicle wraps are a creative, fun and exciting way to advertise to a captive audience on the road! These eye-catching, moving displays are great for targeting specific events and a general market audience with high ROI results for your marketing budget. Vehicle wraps are the most affordable and effective forms of outdoor advertising and a guaranteed way to be sure to be seen and remembered in the marketplace.

Vehicle advertising delivers more impressions per dollar than any other mass communication medium available.

- The average commute takes 28 minutes, one way. The heaviest commuters spend over an hour a day getting to and from work

- Individual vehicle advertising generates between 30,000 – 70,000 daily vehicular impressions in major metropolitan areas

- 98% said vehicle graphics created a positive image for the company

- 96% said vehicle graphics had more impact than billboards

- Vehicle advertising delivers more impressions per dollar than any other mass communication medium

* Statistics compiled from the Outdoor Advertising Association of America (OAAA), 2003

Why use CCG for your Vehicle Wrap?

- We the ONLY PDAA Master certified agency in the Carolinas

- Industry leaders in wrap advertising that have been recently featured in such prestigious magazines as WRAPS, Wide Format Imaging, and The Big Picture

- We warranty all of our wrap products

- We use only the best material on the market to ensure you get the highest quality wrap to showcase your company

- We offer specialized design services specifically tailored to 3D wrap advertising

- We are a team of marketing professionals skilled in all aspects of advertising design

- We handle local and nationally based campaigns, simply and hassle-free.

For more information, please see this article in Wide Format Imaging Magazine.

Call today to start maximizing your marketing ROI!

877.311.7446, or 919.358.0620

www.CrankyCreative.com