Posted by Barbra Bannon on Wed, May 19, 2010 @ 10:31 AM
Elevator wraps offer a new way of advertising to a targeted audience. This form of "in your face" advertising can't be turned off, thrown away, or labeled as spam. And who would want to? With striking graphics and compelling messages, elevator riders and passing foot traffic will want to stop and take it all in.
Elevator Wraps Build Awareness
Eye-catching elevator advertising creates a lasting impression on elevator riders and passers-by. As a result, elevator wraps provide 84% unaided medium awareness and 96% recall rate from viewers.
Branded elevators can encourage people to think, eat, exercise, watch a movie, or take a leap of faith. Elevator wraps are removable & repositionable, offering a cost-effective medium for advertisers and sponsors. With str
ong and persuasive graphics, elevator wraps create instant awareness of a company's product, service, or idea. Take a look at these amazing elevator wraps that utilize form and function to get the attention they deserve!
Savvy advertisers would want to use elevator advertising to launch a new product, increase brand awareness, or market an upcoming event. Elevator wraps can also increase sponsor revenue and sponsorship ROI for tradeshows and conferences.
About the Cranky Creative Group
The Cranky Creative Group, headquartered in Durham, NC, is a nationwide provider of Elevator Wraps and other non-traditional media. We provide expert graphic designs and installation services for every type of elevator. Our professional installers are PDAA (Professional Decal Application Association) Master Certified and UASG 3M Certified.
Read our article, "Transforming the Elevators with New Media," which was published in the May 2010 Issue of Elevator World.
Request an Elevator Wrap Quote
Posted by Barbra Bannon on Thu, Apr 22, 2010 @ 12:06 PM
Elevator wraps provide a unique and revolutionary solution to event branding for event planners. They are removable & repositionable, offering a cost-effective medium for advertisers and sponsors. With strong and compelling graphics, elevator wraps create instant awareness of a company's product, service, or idea. Event planners can use this new media to increase sponsor revenue, create a lasting impression on attendees and ultimately, maximize sponsor ROI.
Increase Sponsor Revenue
Event planners can increase sponsor revenue by selling spaces that were previously unbranded. Include elevators as major branding spaces within sponsorship packages and sell space for the exterior doors, interior doors, interior back walls, the interior side walls, or all the above. With Elevator Wraps, each elevator can add up to four potential branding spaces.
Create Lasting Impressions
Successful events are ones that are remembered. Event planners can use Elevator Wraps to create a lasting impression on event participants. Branded elevators create an experience for attendees before they even arrive to the event and are the last thing they see when they leave. Powerful graphics can transform an elevator into a customized environment and can maximize event ambience. By creating excitement from impressive graphics, event attendees will be encouraged to return the following year.
Maximize ROI
Most importantly, branded elevators can help maximize sponsor ROI by increasing visibility. Elevator Wraps prove to be effective advertising medium for corporate messaging. Undoubtedly, they allow attendees to be immediately exposed to the advertiser or sponsor. Attendees are exposed to a sponsor's message for more than 30 seconds. People see them when they are waiting for the elevator, while they're inside, and as they exit the elevator. Passing foot traffic is also exposed to branded elevators with eye-catching graphics. Elevator Wraps provide 84% unaided medium awareness and 96% recall rate from viewers. Event sponsors and advertisers will be so pleased with the results and increased visibility that they will want to continue their sponsorship for future events.
Cranky Creative is a nationwide provider of Elevator Wraps and other non-traditional media. Read the article on Elevator Advertising in Media Life Magazine published last year: http://www.medialifemagazine.com/artman2/publish/Out_of_Home_19/Your_client_s_message_in_elevators.asp
Request an Elevator Wrap Quote
Posted by Barbra Bannon on Wed, Aug 13, 2008 @ 08:34 AM
RTP, NC - Lenovo contracted with Cranky Creative Group to produce 8 more elevator wraps at their headquarters in RTP.
"The elevators are really impressive and unique. We wanted to get everyone excited about our major sponsorship in Bejing and this really was the way to go. I always hear comments on how cool they are." - Kara Weems, Lenovo
Cranky Creative Group is an alternative advertising company that serves the international market for elevator wraps and other ambient media.
These Elevators were featured in Wide Format Imaging Magazine - check it out!
To read an article on the effectiveness of elevator wraps check out Wide Format Imaging Magazine