Posted by Barbra Bannon on Thu, Apr 22, 2010 @ 12:06 PM
Elevator wraps provide a unique and revolutionary solution to event branding for event planners. They are removable & repositionable, offering a cost-effective medium for advertisers and sponsors. With strong and compelling graphics, elevator wraps create instant awareness of a company's product, service, or idea. Event planners can use this new media to increase sponsor revenue, create a lasting impression on attendees and ultimately, maximize sponsor ROI.
Increase Sponsor Revenue
Event planners can increase sponsor revenue by selling spaces that were previously unbranded. Include elevators as major branding spaces within sponsorship packages and sell space for the exterior doors, interior doors, interior back walls, the interior side walls, or all the above. With Elevator Wraps, each elevator can add up to four potential branding spaces.
Create Lasting Impressions
Successful events are ones that are remembered. Event planners can use Elevator Wraps to create a lasting impression on event participants. Branded elevators create an experience for attendees before they even arrive to the event and are the last thing they see when they leave. Powerful graphics can transform an elevator into a customized environment and can maximize event ambience. By creating excitement from impressive graphics, event attendees will be encouraged to return the following year.
Maximize ROI
Most importantly, branded elevators can help maximize sponsor ROI by increasing visibility. Elevator Wraps prove to be effective advertising medium for corporate messaging. Undoubtedly, they allow attendees to be immediately exposed to the advertiser or sponsor. Attendees are exposed to a sponsor's message for more than 30 seconds. People see them when they are waiting for the elevator, while they're inside, and as they exit the elevator. Passing foot traffic is also exposed to branded elevators with eye-catching graphics. Elevator Wraps provide 84% unaided medium awareness and 96% recall rate from viewers. Event sponsors and advertisers will be so pleased with the results and increased visibility that they will want to continue their sponsorship for future events.
Cranky Creative is a nationwide provider of Elevator Wraps and other non-traditional media. Read the article on Elevator Advertising in Media Life Magazine published last year: http://www.medialifemagazine.com/artman2/publish/Out_of_Home_19/Your_client_s_message_in_elevators.asp
Request an Elevator Wrap Quote
Posted by Barbra Bannon on Thu, Jan 14, 2010 @ 02:25 PM
Raleigh, NC - Lenovo Corporation is one of Cranky's best clients. Since they have discovered Cranky, their elevators have not gone bare! The most recent project was producing and installing 6 more elevator wraps.
Lenovo wanted to promote their products and what better way to do that than with an elevator wrap.
Elevator wraps provide a consistent form of advertising that consumers cannot turn off or flip to another page. While waiting for an elevator people are usually staring aimlessly at the doors to open. Why not put a message where people are already looking? Elevator wraps provide a form of niche marketing; you are placing your message in their natural habitat and in their daily routine. This is exactly what Lenovo has accomplished with their elevator wraps.
For more information about how you can use elevator wraps to reach consumers visit www.crankycreative.com or call 877.311.7446!
Posted by Barbra Bannon on Thu, May 28, 2009 @ 12:34 PM
Events TM contracted with Cranky Creative Group to provide 14 elevator wraps at the LA Screenings. The powerful, yet imposing graphics featuring wrestler's profiles were a hit at the event.
If you are interested in elevator wraps, please contact Cranky Creative Group, a national supplier of dynamic elevator wraps from design to installation.
Cranky Creative is a nationwide supplier of Elevator Wraps and other non-traditional media. See the article on Elevator Advertising in Media Life Magazine published last month: http://www.medialifemagazine.com/artman2/publish/Out_of_Home_19/Your_client_s_message_in_elevators.asp
Posted by Barbra Bannon on Fri, Jan 02, 2009 @ 05:26 PM
Elevator wraps have a 96% recall rate from viewers. One reason is that they study it while they are waiting for the elevators to open. The second reason is that the newness of this media is so novel and eye-catching!
Lenovo is one of our repeat clients for elevator wraps. Ever since we started working with them, their elevators haven't gone a day without graphics. It is an innovative canvas to display new products, community messages, and events. It also sets up a culture and reinforces their brand when day after day their employees are greeted with the cutting-edge image of the company they work for.
Elevator wraps are not just used in the coporate community. They also have other applications:
- Event Venues
- Universities
- Parking Garages
- Airport Advertising
If you are a property manager that wants to make extra advertising revenue at any of the aforementioned locations, you can do that as well. We have a media leasing division called Surface Media that creates and manages elevator leasing programs for property management firms.
Check out how elegant elevator advertising can be:
Posted by Barbra Bannon on Tue, May 20, 2008 @ 09:07 AM
RTP, NC - Lenovo contracted with us to do an internal elevator wrap campaign of 6 elevators for the release of their ThinkPad x300 and the Green is the New Black campaign.
"I knew they were going to be great, but they were even more impressive once they were up and I was standing next to them!" - Jon Heim, Lenovo
The elevators really got their employees talking, see this blog that popped up just a few days after the elevator wraps were installed - http://lenovoblogs.com/connections/?p=24.
Lenovo was quite pleased with the results and plans to use elevator wraps, and other wraps in the future as an interesting way to educate and excite their employees about their creative culture and continual product R&D.
Please contact us at Cranky Creative Group, or call 877-311-7446, if you are interested in an Elevator Wrap Campaign.
Posted by Barbra Bannon on Sat, Jan 12, 2008 @ 08:05 AM
A Strong Case for Elevator Wraps
Bill Schiffner
Elevator wraps are fast becoming an effective medium that many corporations are using as an advertising vehicle for their messages. They can't be turned off or discarded and are read over and over again. Messages are the first and last thing people see as they wait for and leave the elevator. Research conducted by the marketing departments of Ryerson Polytechnical Institute in Toronto and Capilano College in Vancouver showed that elevator advertising achieved the highest unaided medium awareness with 84 percent and elevator advertising was tops in media recall with 96 percent.