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NH Car Wrap | InThe603.com Vehicle Wrap

Cranky got together with www.inthe603.com to wrap their vehicle in NH themed graphics to showcase their new website all over New Hampshire!  Mike Manetta, Director of Marketing was pleased with the wrap from start to finish!  We love working with Michael and can't wait for the next project.

They chose a car wrap as an ideal medium to showcase the brand around the state as a mobile billboard driving people to the site to purchase apparel and educate themselves on all NH has to offer.

Call 888.99 CRANKY (27265) to receive a free quote on your next car wrap project.
 

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Nashua NH - Chunky Cinema Vehicle Wrap

NASHUA, NH - The Cranky Team went at it again! We recently concocted a design, from scratch, for Chunky's Cinema Pub, a theater located throughout New Hampshire and Haverhill, MA. The creativity is outpouring!

Mike Mannetta of Chunky's Cinema Pub contacted Cranky Creative after a year of searching for a company that could create what he was imagining. When we talked with Cranky Creative and learned about their custom illustration services, he knew we had what it takes to create what he was dreaming of. The wrap features many movie favorites, and since it runs on veggie oil the design incorporates the environmentally friendly message! The bio-fuel angle was very important to our client and we incorporated the concept with french fries flying into the tank from the table! We incorporated the driver and the passenger into the design as well. Featured on one side of the vehicle is a pirate scene, so when the passenger enters the truck they play an active role in the design of the wrap - out of this world!

Mike Mannetta, of Chunky's had a few words to say about his vehicle wrap:

How was it working with Cranky Creative Group? The Chunky's truck was purchased almost 12 months ago. Within those 12 months I worked with a hand full of design companies and their design samples never matched the vision we had for the truck. When I spoke with Cranky, it took 2 minutes to realize I was dealing with a company with experience and creative talent.

How has your vehicle improved your company's brand? The truck will be seen at many community events such as holiday parades where we will have Chunky's staff walking with the truck passing out coupons to the crowd. If you make the right contacts, these events usually don't cost any $$ to attend. I am reaching customers that I would typically spend a lot of money to target - and I am doing it more creatively and effectively. I am not only reinforcing the Chunky's brand, I am building the brand and making new customers.

I recommend converting your vehicle to run on vegetable oil and incorporating this into the design. It's good for the environment and it's another way to market your company. The truck is getting some free publicity in newspapers because of this.

There aren't many vehicles driving around the Boston and NH area that can match this creativity.

Pictures of the vehicle wrap are featured below:

 

Vehicle Wraps are an Effective Advertising Medium

We are featured in February's issue of WideFormat Imaging magazine!

Contact Cranky Creative Group for Fleet and Vehicle Wraps Nationwide

Check it out -

Unwrapping the Keys to Success
Jeffrey Steele

When is it a good thing to be stuck in traffic or have to feed the meter of a city parking slot? When the vehicle you're driving is wrapped iadvertisements for your very own business. More and more advertisers are recognizing that vehicle wraps are among the most cost-effective ways to promote a good or service. And that's translating into opportunity for wide-format imaging pros specializing in vehicle wraps.

An entirely different approach to building profitability is the one being employed by Cranky Creative. Its CEO Keoni Denison and president Barb Denison are employing a strategy they feel has not been used before. Cranky Creative is "America's first wrap advertising agency," concentrating not just on the execution and installation, but on the entire wrap campaign, Barb Denison says.

The company began as a sign shop that expanded into the vehicle graphics market, she says. When the Denisons saw they were being undercut on price by shops going cheaper and cheaper, they realized their value was in being idea people.

"We're standing apart because customers are demanding better quality designs," she says. "Back in the day, wraps were pretty novel, and the designs and aesthetics could be bad but still eye catching because [the medium] itself was new. More recently, it's become more sophisticated as an art medium. We're actually recruiting artists from the advertising agency world, who have more sophisticated design backgrounds."
As a result, the entire communication with customers changes, the Denisons say. That conversation begins by discussing customers' marketing/advertising strategies, and goes on to address how the vehicle will fit in that strategy, what the target market is and whether this is the most effective way to promote the brand. "That helps us have the vehicle wrap be an extension of the marketing campaign they're doing," Keoni says.

Both Denisons believe that gaining profitability in vehicle wraps is a matter of giving customers better, more attention-getting designs, offering them a full range of services and valuing the importance of creative in an increasingly me-too environment.

"In the advertising world, they value creative," Keoni Denison says. "The target market had to change for us. We're retargeting to a more sophisticated, higher-class client. You can always go elsewhere to get something cheaper."

 

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