Posted by Barbra Bannon on Thu, Apr 22, 2010 @ 12:06 PM
Elevator wraps provide a unique and revolutionary solution to event branding for event planners. They are removable & repositionable, offering a cost-effective medium for advertisers and sponsors. With strong and compelling graphics, elevator wraps create instant awareness of a company's product, service, or idea. Event planners can use this new media to increase sponsor revenue, create a lasting impression on attendees and ultimately, maximize sponsor ROI.
Increase Sponsor Revenue
Event planners can increase sponsor revenue by selling spaces that were previously unbranded. Include elevators as major branding spaces within sponsorship packages and sell space for the exterior doors, interior doors, interior back walls, the interior side walls, or all the above. With Elevator Wraps, each elevator can add up to four potential branding spaces.
Create Lasting Impressions
Successful events are ones that are remembered. Event planners can use Elevator Wraps to create a lasting impression on event participants. Branded elevators create an experience for attendees before they even arrive to the event and are the last thing they see when they leave. Powerful graphics can transform an elevator into a customized environment and can maximize event ambience. By creating excitement from impressive graphics, event attendees will be encouraged to return the following year.
Maximize ROI
Most importantly, branded elevators can help maximize sponsor ROI by increasing visibility. Elevator Wraps prove to be effective advertising medium for corporate messaging. Undoubtedly, they allow attendees to be immediately exposed to the advertiser or sponsor. Attendees are exposed to a sponsor's message for more than 30 seconds. People see them when they are waiting for the elevator, while they're inside, and as they exit the elevator. Passing foot traffic is also exposed to branded elevators with eye-catching graphics. Elevator Wraps provide 84% unaided medium awareness and 96% recall rate from viewers. Event sponsors and advertisers will be so pleased with the results and increased visibility that they will want to continue their sponsorship for future events.
Cranky Creative is a nationwide provider of Elevator Wraps and other non-traditional media. Read the article on Elevator Advertising in Media Life Magazine published last year: http://www.medialifemagazine.com/artman2/publish/Out_of_Home_19/Your_client_s_message_in_elevators.asp
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Posted by Barbra Bannon on Fri, Jan 02, 2009 @ 05:26 PM
Elevator wraps have a 96% recall rate from viewers. One reason is that they study it while they are waiting for the elevators to open. The second reason is that the newness of this media is so novel and eye-catching!
Lenovo is one of our repeat clients for elevator wraps. Ever since we started working with them, their elevators haven't gone a day without graphics. It is an innovative canvas to display new products, community messages, and events. It also sets up a culture and reinforces their brand when day after day their employees are greeted with the cutting-edge image of the company they work for.
Elevator wraps are not just used in the coporate community. They also have other applications:
- Event Venues
- Universities
- Parking Garages
- Airport Advertising
If you are a property manager that wants to make extra advertising revenue at any of the aforementioned locations, you can do that as well. We have a media leasing division called Surface Media that creates and manages elevator leasing programs for property management firms.
Check out how elegant elevator advertising can be:
