Posted by Barbra Bannon on Tue, Jul 06, 2010 @ 07:59 AM
North Carolina - Cranky wraps it up again with this vibrant and eye-catching vehicle wrap for McDonalds! These vehicles promote local brand awareness for their McCafe brand and frozen frappes. These vehicle wraps assist store locations that have less visibility to attract additional traffic and boost sales by stimulating interest in the product from the main street.
Download Our Free Car Wrap Marketing Kit
Request a Vehicle Wrap Quote
888.99 CRANKY (27265)
Posted by Barbra Bannon on Wed, Mar 18, 2009 @ 05:42 PM
In this economy there is less money and more competition, if your brand isn't visible than you are losing critical business to your competitors. If you could reach 30,000 to 70,000 potential customers per day for $13/mo. would you? You couldn't afford not to when your competitors are taking your clients. Take charge of your business! Put your brand in the spotlight of your market when you drive, park, and go to meetings.
Cranky Creative Group is running is limited time graphics package for $499. For $13/mo or $.00004 per impression, you will beat the competition and take your market share back. Call 919.358.0620 for more information!
* Please forward this email to a business owner you believe in and want to help succeed!
Posted by Barbra Bannon on Thu, Aug 21, 2008 @ 08:31 AM
Raleigh, NC - Cranky Creative Group partnered with 93.9 Kiss FM to create one of the HOTTEST vehicle wraps in the triangle. We worked with them to create the perfect design that fit their station. We don't just wrap vehicles, the client-focused process focuses on the client's marketing strategy and integrates the wrap design into their marketing goals.
Our process:
Step one: Client consultation - in this consultation we understand who the client is, what their goals are and what their current advertising tactics are (internet, direct mail, etc).
Step two: Creative brief - then comes the creative angle to the wrap. We provide the client with our creative brief and can assist them in completing it based on their goals. This clarifies for our designers, what the purpose of the wrap is, what design style they prefer, what elements to include, and what the desired emotional response is from their targeted audience that views it.
Step three: Design approval - the client is provided with three design concepts showing the sides of the vehicle only. Two tweeks are included in our basic design package. Once the client chooses their favorite, we render the complete vehicle, which looks like this:
Step four: Installation is scheduled - we have professionally certified installers around the country and can install in any of the 50 states. We are the only MASTER certified installation group in NC and SC. Please do not entrust your vehicle wrap to a company that does not have certified installation professionals. And make sure they offer a warranty and use the highest quality materials!
Step five: The wrap is finished and business starts rolling in!
One of our clients, who owns a popular gym, saw a 50% increase in sales call volume within the first 30 days of having his wrap on his vehicle. This is by far the most cost effective and quick way to get your brand known locally.
Check out Cranky Creative Group for more information on getting your vehicle wrapped!
And for an article on the effectiveness of wrapping your vehicle, check out this article in Wide Format Imaging Magazine.
Posted by Barbra Bannon on Sat, Feb 09, 2008 @ 09:40 AM
We are featured in February's issue of WideFormat Imaging magazine!
Contact Cranky Creative Group for Fleet and Vehicle Wraps Nationwide
Check it out -
Unwrapping the Keys to Success
Jeffrey Steele
When is it a good thing to be stuck in traffic or have to feed the meter of a city parking slot? When the vehicle you're driving is wrapped iadvertisements for your very own business. More and more advertisers are recognizing that vehicle wraps are among the most cost-effective ways to promote a good or service. And that's translating into opportunity for wide-format imaging pros specializing in vehicle wraps.
An entirely different approach to building profitability is the one being employed by Cranky Creative. Its CEO Keoni Denison and president Barb Denison are employing a strategy they feel has not been used before. Cranky Creative is "America's first wrap advertising agency," concentrating not just on the execution and installation, but on the entire wrap campaign, Barb Denison says.
The company began as a sign shop that expanded into the vehicle graphics market, she says. When the Denisons saw they were being undercut on price by shops going cheaper and cheaper, they realized their value was in being idea people.
"We're standing apart because customers are demanding better quality designs," she says. "Back in the day, wraps were pretty novel, and the designs and aesthetics could be bad but still eye catching because [the medium] itself was new. More recently, it's become more sophisticated as an art medium. We're actually recruiting artists from the advertising agency world, who have more sophisticated design backgrounds."
As a result, the entire communication with customers changes, the Denisons say. That conversation begins by discussing customers' marketing/advertising strategies, and goes on to address how the vehicle will fit in that strategy, what the target market is and whether this is the most effective way to promote the brand. "That helps us have the vehicle wrap be an extension of the marketing campaign they're doing," Keoni says.
Both Denisons believe that gaining profitability in vehicle wraps is a matter of giving customers better, more attention-getting designs, offering them a full range of services and valuing the importance of creative in an increasingly me-too environment.
"In the advertising world, they value creative," Keoni Denison says. "The target market had to change for us. We're retargeting to a more sophisticated, higher-class client. You can always go elsewhere to get something cheaper."
Click here to read the entire article