Posted by Barbra Bannon on Thu, Aug 21, 2008 @ 08:31 AM
Raleigh, NC - Cranky Creative Group partnered with 93.9 Kiss FM to create one of the HOTTEST vehicle wraps in the triangle. We worked with them to create the perfect design that fit their station. We don't just wrap vehicles, the client-focused process focuses on the client's marketing strategy and integrates the wrap design into their marketing goals.
Our process:
Step one: Client consultation - in this consultation we understand who the client is, what their goals are and what their current advertising tactics are (internet, direct mail, etc).
Step two: Creative brief - then comes the creative angle to the wrap. We provide the client with our creative brief and can assist them in completing it based on their goals. This clarifies for our designers, what the purpose of the wrap is, what design style they prefer, what elements to include, and what the desired emotional response is from their targeted audience that views it.
Step three: Design approval - the client is provided with three design concepts showing the sides of the vehicle only. Two tweeks are included in our basic design package. Once the client chooses their favorite, we render the complete vehicle, which looks like this:
Step four: Installation is scheduled - we have professionally certified installers around the country and can install in any of the 50 states. We are the only MASTER certified installation group in NC and SC. Please do not entrust your vehicle wrap to a company that does not have certified installation professionals. And make sure they offer a warranty and use the highest quality materials!
Step five: The wrap is finished and business starts rolling in!
One of our clients, who owns a popular gym, saw a 50% increase in sales call volume within the first 30 days of having his wrap on his vehicle. This is by far the most cost effective and quick way to get your brand known locally.
Check out Cranky Creative Group for more information on getting your vehicle wrapped!
And for an article on the effectiveness of wrapping your vehicle, check out this article in Wide Format Imaging Magazine.