Posted by Barbra Bannon on Thu, Jan 07, 2010 @ 02:20 PM
A savvy event planner knows to always be one step ahead of the game. In the event branding industry, removable and repositionable vinyl decals and graphics are the cutting edge to maximize event ambience and sponsorship visibility. These new graphics can brand any surface in a venue and be removed without damaging the surface. Not just any graphics though, graphics that are as large as you can imagine and affixed to almost any surface such as elevators, windows and even the outside of buildings. These event graphics are quickly becoming the new event branding standard and revolutionizing event branding.
Event graphics offer a range of variety for event planners. The graphics are usually short-term allowing infinite possibilities for application. Elevator wraps, carpet decals, window graphics, table graphics, laptop skins, door wraps, stage backdrops, trade show graphics, vinyl or fabric banners and wall murals increase awareness by grabbing the participants' attention from beginning to end. An experience is created before an attendee even enters the event using wall murals, concrete column wraps, or staircase graphics outside of the event location. Eye-popping graphics allow for immediate exposure of sponsored brands. Windows can be used as well, a space that would normally only be used to hang an 8.5x11 inch sheet of paper can now be covered from end to end in graphics.
These graphics aren't just for large scale events either. On a much smaller scale banners are used to promote sponsors while maintaining elegance in a smaller space, without much expense.
Event graphics allow for each event to be customized strictly according to the event at hand. Due to the easy removal of the graphics, a location is transformed into a glistening oasis with waterfront graphics on Friday and back to normal on Saturday morning. This convenience allows event planners to make a bigger impression on attendees and complement more traditional event branding solutions, such as branded centerpieces and ice cubes.
Event graphics offer event planners many benefits such as:
1. Increasing event sponsor revenue through selling space that was previously unable to be branded (i.e. elevators, windows, walls, etc.)
2. Increasing visibility for key sponsors of the event, pleasing them so they will sponsor the event for years to come
3. Transforming event spaces into customized branded venues for each event
4. Instill a sense of pride and excitement in event participants encouraging them to come back next year
5. Maximizing sponsor return on investment
6. Including these new branding spaces within their sponsorship packages as they sell sponsor opportunities for the event
It is evident that event graphics as a form of event branding is a successful form of cutting edge graphics based upon the companies that are already using them. Companies such as Lenovo, McDonalds, Ultimate Bet, Pepsi, and Converse have already taken advantage of the opportunities warranted by this type of event branding.
Next time you plan an event, think about your event branding... are you using the same traditional methods? If so, it may be time for a change.
Posted by Barbra Bannon on Wed, Sep 09, 2009 @ 02:45 PM
Boulder, CO - Cranky Creative Group designed, produced and installed these vibrant window graphics for BoulderQuest, a studio that uses adventure-based leadership development through martial arts training.
Mary Casey, Owner of BoulderQuest, contacted Cranky Creative Group to do the design for the windows. As with all projects, we started working with her using our creative counseling process that consists of a 30 minute session on the phone, guided by a creative brief to really nail down the goals and expectations of the project, and to gain a firm understanding of our client's business and demographics.
-We loved working with Mary and the team at BoulderQuest! We welcome you to contact us today for an estimate on your window graphic project - 877-311-7446.
Posted by Barbra Bannon on Tue, Jun 16, 2009 @ 12:40 PM
Raleigh/Durham, NC - So many businesses look for traditional ways of advertising, spending thousands on billboards, TV, radio, and print. Statistics show that 70% of buying decisions are made in-store! Portraying a professional image and clear message to potential buyers when they are in the purchasing mindset, be it hungry for lunch, interested in electronics, or looking for cleaning services, you have to catch them while they are thinking about it. If your business has foot traffic, think about all of the passersby that walk by that you could be reaching with vibrant window graphics.
Use windows as an educational platform to show clients why they should come in your store. What value do you add, and why should they use you? Perhaps you own a rock-climbing gym - entice them with adventure graphics, showing fit bodies having fun outdoors. The whole purpose of graphics is to create an experience for clients to show them what you are selling. Cranky Creative Group works nationwide and if you are interested in creating powerful retail experiences with your windows, give us a call 877-311-7446 or 919-596-5588.
Posted by Barbra Bannon on Wed, Apr 08, 2009 @ 12:29 PM
Your storefront is highly valued real estate that so few businesses take full advantage of. Retail stores in the mall understand the value and put a lot of effort into wooing clients into their stores with enticing graphics and sales - why? Because people won't know what you sell and the benefit of working with you unless you show them!
Your storefront is highly valued real estate that so few businesses take advantage of. Retail stores in the mall understand the value and put a lot of effort into wooing clients into their stores with big, colorful pictures of their products - why? Because people won't know what you sell unless you SHOW THEM.
That is why Cranky Creative is offering 20% off window graphics and murals until May 15th, 2009! Showcase
Call us at 919.358.0620 to create a vibrant display to showcase your products and create a billboard you OWN for your business
Posted by Barbra Bannon on Thu, Oct 23, 2008 @ 08:55 AM
The Cranky Crew just came back from installing these beautiful wraps in Aruba! We branded the Radisson Resort in Palm Beach Aruba for the 2008 Aruba Poker Championships put on by Ultimate Bet.
"Cranky Creative did such a great job this year at the 2008 Ultimate Bet Aruba Poker Classic we are bringing them back next year and to the World Series of Poker - they turned the Ultimate Bet Aruba Poker Classic into a visual masterpiece!" - Steve Spindler, Ultimate Bet
There were seven elevator wraps, floor graphics on the concrete around the pool, column wraps, entryway graphics, and window graphics. We even branded the pool bar with Ultimate Bet's logo! Check it out:
