Elevator Wraps - A Very Effective Advertising Media
Posted by Barbra Bannon on Sat, Jan 12, 2008 @ 08:05 AM
A Strong Case for Elevator Wraps
Bill Schiffner
Elevator wraps are fast becoming an effective medium that many corporations are using as an advertising vehicle for their messages. They can't be turned off or discarded and are read over and over again. Messages are the first and last thing people see as they wait for and leave the elevator. Research conducted by the marketing departments of Ryerson Polytechnical Institute in Toronto and Capilano College in Vancouver showed that elevator advertising achieved the highest unaided medium awareness with 84 percent and elevator advertising was tops in media recall with 96 percent.