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Traditional Wraps vs. Conceptual Wrap Advertising

So I was talking to a friend in the wraps industry yesterday who wanted to know what a "wrap advertising agency is vs. a traditional "wrap company" and I was forced to whip out my spiel. Which goes something like this:

The average wrap is simply branding on a vehicle or object. Take an ad for a particular company and stick it on a vehicle... maybe even do a bit of creative design to it to make it stand out. See the bus below.

Then look at the bus below... and you tell me the difference! 

The shark wrap integrates the function and form of the object into the design of the wrap to create an interactive experience. Anyone who rides to work on this bus is going to talk about it all day... hence creating an instantaneous gang of salespeople for National Geographic! It is all about creating interesting experiences that create conversations, not simply annoying advertisements. Seth Godin, the author of Purple Cow, names this phenomenon IDEAVIRUSES. Creating salespeople out of clients by creating memorable experiences with inventive marketing, exceptional customer service, or anything to get them talking about something that is out of the hum-drum of everyday life! Check out his blog when you have a moment: Seth's Blog.

Wrapping all of this together with track ability through promotional codes, registration lists surveys, and other tactics showcase some of the most powerful "non-advertising" advertising out there. Involve the market in an unusual, epic experience/adventure and viola! hooked. This is the secret of success for some of the most brilliant marketers in the world. And now, introducing wrap advertising campaigns into the mix... oh what fun!