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Social Responsibility of Marketers

Cranky Creative Group and all marketers have a social responsibility to publicize good ideas that would otherwise go unnoticed. We are the bridge between the specialized work that has the potential to help humanity, and the general population that fund this specialized work economically. Specialized discoveries in isolation are worthless without the marketers assistance of adding emotional human value to cold, scientific fact. Showing people that they truly need what has been discovered. We are the bridge that builds vocabulary between the cutting edge geniuses and the everyday person. We have a big responsibility to empower ideas for the good of humanity.