Revolutionizing Event Branding
22 Feb
By dev1
A savvy event planner knows to always be one step ahead of the game. In the event branding industry, removable and repositionable vinyl decals and graphics are the cutting edge to maximize event ambience and sponsorship visibility. These new graphics can brand any surface in a venue and be removed without damaging the surface. Not just any graphics though, graphics that are as large as you can imagine and affixed to almost any surface such as elevators, windows and even the outside of buildings. These event graphics are quickly becoming the new event branding standard and revolutionizing event branding.
Event graphics offer a range of variety for event planners. The graphics are usually short-term allowing infinite possibilities for application. Elevator wraps, carpet decals, window graphics, table graphics, laptop skins, door wraps, stage backdrops, trade show graphics, vinyl or fabric banners and wall murals increase awareness by grabbing the participants’ attention from beginning to end. An experience is created before an attendee even enters the event using wall murals, concrete column wraps, or staircase graphics outside of the event location. Eye-popping graphics allow for immediate exposure of sponsored brands. Windows can be used as well, a space that would normally only be used to hang an 8.5×11 inch sheet of paper can now be covered from end to end in graphics.
These graphics aren’t just for large scale events either. On a much smaller scale banners are used to promote sponsors while maintaining elegance in a smaller space, without much expense.
Event graphics allow for each event to be customized strictly according to the event at hand. Due to the easy removal of the graphics, a location is transformed into a glistening oasis with waterfront graphics on Friday and back to normal on Saturday morning. This convenience allows event planners to make a bigger impression on attendees and complement more traditional event branding solutions, such as branded centerpieces and ice cubes.
Event graphics offer event planners many benefits such as:
1. Increasing event sponsor revenue through selling space that was previously unable to be branded (i.e. elevators, windows, walls, etc.)
2. Increasing visibility for key sponsors of the event, pleasing them so they will sponsor the event for years to come
3. Transforming event spaces into customized branded venues for each event
4. Instill a sense of pride and excitement in event participants encouraging them to come back next year
5. Maximizing sponsor return on investment
6. Including these new branding spaces within their sponsorship packages as they sell sponsor opportunities for the event
It is evident that event graphics as a form of event branding is a successful form of cutting edge graphics based upon the companies that are already using them. Companies such as Lenovo, McDonalds, Ultimate Bet, Pepsi, and Converse have already taken advantage of the opportunities warranted by this type of event branding.
Next time you plan an event, think about your event branding… are you using the same traditional methods? If so, it may be time for a change.