Vehicle Wrap Stats

Q. How effective are vehicle wraps?
A. A vehicle wrap is the most effective form of advertising in the market today. One car wrap garners between 30,000 and 70,000 views per day.

It is a competitive environment and it isn't easy to create customer awareness by using simple, traditional advertising. You have to be out-of-the-ordinary to be seen in today's marketplace. If you want your brand to be recognized and be at the top of your client's mind when they are in need of your product or services, you have to stay in front of them daily.

Car wraps boast the lowest cost-per-impression rate compared to any other form of advertising media and are not only affordable for large brands that elect to use vehicle wraps as a core advertising strategy, but also for small and medium-sized businesses. You can't shut off the message on a vehicle, like you can on a TV, it is displaying your message and providing valuable advertising 24/7.

A vehicle wrap has many benefits that the exceedingly more expensive traditional media lacks, check out the vehicle wrap facts below from the Outdoor Advertising Association of America:

  • Mobile advertising can be the most effective and efficient form of outdoor advertising, reaching more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising.
  • More than 95% of Americans are reached by media targeting vehicle drivers and passengers.
  • The average American has traveled 302 miles in the past 7 days.
  • One vehicle wrap can generate between 30,000 - 70,000 impressions daily.
  • Federal Highway Administration study forecasts a sharp increase in the amount of time spent in personal vehicles and the number of trips per household.

FleetFleet vehicle wraps are ideally suited for various types advertising campaigns, including new product launch, and event marketing and are increasingly being used as part of the marketing mix.

  • Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising.
  • Transit advertising has grown to be the second largest segment of the outdoor advertising industry in terms of dollars spent representing 19% (as of 2003). The Outdoor Advertising industry has nearly doubled since 1993 from $1.19B to $2.09B in 2003. These numbers continue to grow each year.
  • Eight out of ten Americans report they have walked in a town, city or downtown area, on average 6.1 miles in the past seven days. This pedestrian traffic represents a significant opportunity for advertisers.

Q: What is a vehicle wrap?
A: A vehicle consists of a design which is developed by our staff of designers, then printed on special vinyl wrap and laminated, and finally installed or "wrapped" on a vehicle. The wrap is applied directly to the vehicle. The application is so precise it is often mistaken for a custom paint job.

Q: How is a wrap designed?
A: Our award winning staff of designers specialize in Vehicle Wrap design. They work with the client throughout the process to ensure that the message conveyed in the design accurately and appropriately reflects that of the company, product or person. Final proofs, mockups and explanations are always reviewed prior to sending the job to print.

Q: How is a wrap printed?
A: Our onsite printing department and staff ensures the accurate transfer of the images through its advanced art print server. The large format printers are fitted with state of the art ink systems insuring the best color schemes and resolution available in the industry. We have carefully chosen the media we print on, which has been time tested for use in car wraps.

Q: How do you wrap a vehicle?
A: Our installers are put through a rigorous apprentice program before they are given the title of expert installer. Once they have reached this level, they are capable of handling the most intricate design wrap installations. The vinyl material is accurately laid out and applied to the vehicle - the actual process is extremely precise, requires a lot of experience and is difficult to explain in writing.

Q: Where do you wrap the vehicle?
A: Cranky CreativeTM has a dedicated 3500sqft facility in Durham, NC. In addition, Cranky CreativeTM has agreements to use similar facilities for onsite installations in our other major cities of operations. Finally, our staff of installers will travel to any location in the US, Europe and around the world.

Q: Are car wraps applied to windows?
A: Yes, but only rear side and rear windows. Window wraps are printed on a special perforated vinyl that allows the driver to see through the rear and side rear windows.

Q: What if the company information on my wrap changes, can it be replaced?
A: Yes. Graphics, logos, and phone numbers (or any part of the design) can be changed, reprinted and re-installed as overlays on the car wrap.

Q: Is it possible to finance my wrap?
A: Yes. Our program, will allow small businesses to finance their vehicle wraps. The program is offered through a third-party financer.

Q: Can a wrap be removed?
A: Yes. The wrap can be removed. However, attempting to remove it yourself may cause damage to your paint. We suggest having Cranky CreativeTM de-install your vehicle wrap as our installation experts are best equipped this task.

Q: Will the wrap damage my paint?
A: No. A car wrap when applied and removed correctly, does not damage your car's OEM paint. In fact, it protects it.

Q: Is there a guarantee on the wrap?
A: A Cranky CreativeTM wrap has a full warranty of 5 years.

Q: Will you pay me to drive my car with someone else's advertising?
A: No. Our company designs, prints and wraps vehicles for businesses looking to advertise on their vehicles. We are not a driver - advertiser broker. (i.e. we do not find or run a database of drivers for advertisers or vise versa)

Q: Will you wrap a leased vehicle?
A: Yes. Since a wrap can be removed without damaging a vehicle, there are no restrictions against wrapping a leased vehicle.

Q: How long will a wrap last on my vehicle?
A: Our wraps will normally outlast the vehicle. You can expect your wrap to last 5 years or longer, as long as you're careful about high pressure washing.

Q: How do I care for my wrap?
A: It is best to hand wash your wrapped vehicle. In general, avoid power washing and do not use an ice-scraper. Brushing windows and the use of a rear defroster will cause no damage to your window wrap.

Q: What's the difference between a ½, ¾, and full wrap?
A. A size of the wrap (Full, ½ or ¼) simply refers to the percentage of the car that is covered by the wrap.

Q: How long does it take to wrap a vehicle?
A: Our wraps are typically completed in 1-2 days, depending on the size of the vehicle and intricacy of the wrap. Time estimates are given to our customers prior to beginning the installation process.

Q: Do you wrap anything other than vehicles?
A: Yes. We have wrapped boats, urinals, porta-johns, kitchen mixers, elevators, tables, whatever we can get our hands on!

Q: Where is your install location?what if not close to me?
A: Cranky CreativeTM, headquartered in Durham, NC with locations in Chicago and New Hampshire. If any of these locations are not close to you, we can have our installers come to you if you live in:

Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming and Canada.