Posted by John Jones on Mon, Apr 15, 2013 @ 12:02 PM
Vehicle wraps are a dynamic advertising solution for any sized company, organization, or corporation. Vehicle wraps are full color, picture quality, printed cast vinyl which are applied to all types of vehicles including cars, motorcycles, trucks, vans, shuttles, RV's, ambulances, buses, boats, metro trains, and just about anything else that moves. Our state of the art printers print with photographic quality, and once applied these vehicles turn into rolling billboards to advertise the business to prospective clients.
All wraps at Capital Wraps are different, and every wrap we create is individually designed with our client’s specifications for his or her business needs. Vehicle wraps turn vehicles into brand identity billboards for a company, product, or service. Vehicle wraps are the most effective form of advertising in the market today.
Some wraps are playful and fun-
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Some are masculine and edgy
Some appeal to Mom's and working women
Here is a cute wrap for a smart car!
We employ a professional, experienced design team to work directly on your project from concept to output to make sure your design is the most effective for your company. All of our designs are custom; we don't reuse existing files or simply drop your logo onto a background. The initial consultation is part of our design process where we strive to understand your company, your brand, and who your clients are. Then we build three concepts designs based on your input for you to review and select. We don't believe that simply providing a single design is sufficient, it doesn't give you options. So we give you three. Then we work with you to build a full rendering to finish out the vehicle design and send it off to printing.
Do you have a special project? Want your car to reflect at night? Need a yellow neon vehicle? We can do it. We work closely with many manufacturers to offer innovative solutions and many other types of specialty materials for your creative projects. Give us a call today to discuss your project.
We offer a complete service for single vehicle and fleet clients; this includes initial consultation, designing, printing & production and installation. All of our vehicle graphics are printed using warranted print materials and installed by our own professional and experienced installation team.
Call us to see how we can help your business, organization, or corporation create a vibrant, versatile vehicle wrap! 877.775.WRAP
CB
Posted by Barbra Bannon on Tue, Aug 30, 2011 @ 10:38 AM
Winston-Salem, NC - Frank Myers Auto Maxx hired Cranky Creative Group to outfit their dealership in vibrant and hilarious graphics!
Tracy Myers, owner of Frank Myers Auto Maxx, knows how to sell cars and create powerful and inviting customer experiences for every age group. You feel the energy when you walk through the door.
Some of his taglines include - "Selling cars like candy bars!" and "Shop in the nude!". This is one great place to buy or sell a car. If you are in the market, let Cranky know and we will be happy to do a referral!
Check out our products section for more ideas!
Or call us and we can brainstorm about your project together!
877-775-WRAP
Posted by Barbra Bannon on Mon, Aug 22, 2011 @ 08:46 AM
Wake Forest, North Carolina (NC) - Cranky Creative worked with the Town of Wake Forest and Wake Forest Elementary School to design, print, and install these beautiful concrete graphics for a back to school project showcasing their "Bike Safety Program" and "WFE Rocks" Mascot!
The wall graphics are intended to bolster school pride and engage the kids with their environment. The principal was estatic to find out that you can wrap concrete walls in graphics! The school also created 2' x 4' "FATHEAD" removable posters for the classroom doors that can be moved from room to room.
877-775-WRAP
Posted by Barbra Bannon on Wed, Jun 29, 2011 @ 10:12 AM
California - Elevator wraps are being used widely in hospitals as a unique and captive communication medium for messaging to patients. Mission Hospital knew this and contacted Cranky Creative to install 16 elevators at their facility in California.
They have contracted with Cranky to change out their elevator messages on a six month campaign cycle. This way they will be able to keep their message fresh to their viewers.
Hospital Marketing Directors are always looking for ways to reach a captive audience, and they don’t come much more captive than inside elevators..
Like many forms of out-of-home advertising, the most common way to advertise in elevators is by way of traditional static signage, but there are other options. Marketers can wrap an elevator’s outside doors, or even the entire inside of an elevator.
Fast Facts
WHAT
Advertising in and on elevators.
There's just not all that much to do on an elevator but stare at the walls.
The other key advantage of elevator advertising is the ability to target by the demographic makeup of a building's occupants; advertisers know who they're reaching.
The simplest and least-expensive form of elevator advertising is static ads on the interior walls of the elevator, and they're mostly found in hospitals.
But wraps also lend themselves to colorful, truly alternative campaigns, and they can be and done anywhere, from elevator wraps, wall murals, tables, buildings, and floor decals.
Marketers can also wrap the entire inside of an elevator to put riders in a specific scene, for example a zoo ad that turns the elevator into an African safari scene.
In Los Angeles last year, an upscale women’s boutique, Kira Plastinina, wrapped the interiors of elevators in the Beverly Center shopping mall to resemble the interiors of its stores.
Effectiveness of the Media
The recall rate of elevator advertising is 96 percent, according to a study by Ryerson Polytechnical Institute in Toronto and Capilano College in Vancouver.
How it is measured
Impressions for elevator ads in apartment complexes are based on the number of tenants in a particular building and how often they use the elevator on average. Foot-traffic data is used in other locations such as malls and office buildings.
Demographics
Elevator advertisers can target a wide range of demographics based on the profiles of the individual buildings in the campaign.
or call
877-775-WRAP
Posted by Barbra Bannon on Wed, Jun 15, 2011 @ 11:51 AM
Raleigh, NC - Lenovo Corporation, a long-time client of Cranky Creative Group, once again contracts with us to wrap every surface imaginable on their sales floor. They used Elevator Wraps, Refrigerator Wraps, Tabletop Graphic Wraps, and floor decals.
About the Campaign:
The Chinese computer manufacturer Lenovo, with the DO Campaign is targeting its products to the coveted 18- to 25-year-old Apple generation, which has been raised on all things iPod and iPad.
“The most difficult thing in marketing and branding is trying to change the perception,” said David Roman, the company’s senior vice president and chief marketing officer, “but Lenovo had very little recognition in the consumer space.”
The campaign’s focus is action, specifically the idea that Lenovo products are “for those who do.” One 30-second television spot shows a blinking cursor on a computer screen, the flame from a gas stove being turned on and a pencil being sharpened.
“The world won’t move forward by itself,” says a narrator. The world needs “the people who do. The ones who tinker, who build, who create.”
The campaign portrays these “doers” as people who are known for doing something extraordinary. Print ads feature a new Lenovo laptop in a variety of situations, including as part of the dashboard of a car outfitted with gadgets for a storm chaser, and harnessed to the space between the handlebars on a motorcycle as it is driven through a desert.
The tagline on the ads reads, “We make the tools. You make them do.” A digital billboard installation shows a 360-degree moving image of the motorcycle laptop contraption and provides technical details highlighting the laptop’s computing power.
To help develop the creative elements of the new campaign, Saatchi & Saatchi conducted research with 18- to 25-year-olds and learned that they were ambitious and optimistic, said Claudine Cheever, the agency’s chief strategy officer. The campaign was designed to embody the ideals of pragmatism, authenticity and the act of getting things done.
But aren’t millennials more captivated by design and coolness than pragmatic electronics? Not according to Ms. Cheever, who said technology was “not just a badge, it’s a tool.”
The advertising initiative includes digital banner ads and rich media ads on the Web, television spots, digital billboards and a smattering of print ads. The ads will run on cable outlets like ESPN, Bravo and MTV, and on technology Web sites like CNet.com. Outdoor advertising has begun in nine cities, including New York, Atlanta and San Francisco.
Lenovo’s last consumer campaign, called “Ideas Anywhere,” was tied to the company’s sponsorship of the Beijing Olympics and ran from August 2008 to November 2009.
Before heading out into the real world, the company brought the message in-house and rallied employees with new business cards, T-shirts, building signs and new e-mail signatures. The internal campaign events took place in April in Lenovo’s offices in Madrid and Raleigh, N.C., and was an extension of a employee training program called “The Lenovo Way,” which began in 2009.
Leaving no stone unturned, Lenovo also rebranded the packaging for its products and the kiosks it takes to trade shows.
One thing Lenovo already had going for it in the consumer brand space was its I.B.M.ThinkPad brand.
But Lenovo had to take that brand recognition and make it “relevant to a broader consumer base,” Ms. Cheever said. “How do you take the ThinkPad equity and mine that for something a 25-year-old is going to relate to?”
The company purchased the I.B.M. PC division in 2005, and has since begun manufacturing smartphones in China. It announced a hybrid tablet notebook, the IdeaPad U1, at the Consumer Electronics Show in January. The ad campaign will feature new products, including the Lenovo ThinkPad X1, a slim laptop aimed to compete with the MacBook Air laptop.
The campaign also includes various media partnerships, including one with the youth-oriented nonprofit organization DoSomething.org. The co-branded campaign will begin this summer and will encourage teams of people under 25 to take on projects to improve their communities. The winning teams will be eligible to win Lenovo products.
Lenovo’s Mexico office is also forging a media partnership with MTV Mexico to create a new reality show Web series and co-branding opportunities to aim at the youth market in that region. “I don’t believe you can have a technology brand that doesn’t come from the youth market today.” Mr. Roman said.
To get a quote on branding surfaces for your campaign, request a quote here. Or call, 877-775-WRAP.
Posted by Barbra Bannon on Mon, May 09, 2011 @ 09:00 AM
Raleigh, NC - Cranky Creative is proud to have assisted GameTruck with their wrap installation.
"We really think what GameTruck is doing is quite creative and fun. A mobile video game truck?" Says, Barbra Bannon, CEO of Cranky Creative. For this type of business, wrapping their van really is the best strategy to get the word out about their unique services.
While searching for years for the right business fit, the Watko's learned of the GameTruck franchise. After almost a year of preparation, Eric and Lizette are super excited to provide the Triangle with it's first North Carolina GameTruck franchise. The GameTruck is the original and oldest running mobile video game theater company. They can accommodate up to 16 players at once, and the Game Coaches manage the party so you can relax. All they need is a place to park and people to play at you next birthday, celebration, corporate event, team building activity or charity/fundraiser. "Working with Barb Wheeler and the installers was a pleasure. They worked around my schedule and GameTruck wrap looks great!. You definitely can't miss the green GameTruck." Lizette Cruz Watko, owner of GameTruck Triangle.
877-775-WRAP
Posted by Barbra Bannon on Wed, Mar 23, 2011 @ 03:38 PM
Brand your own truck with your logo and company information and save big moola! These decals are sized so that you can self-apply the decal. The decals are made of the same premium 3M material that professional vehicle wrap companies use. These decals will last up to five years and are guaranteed not to fade in the sun.
$99 DIY Car and Truck Kit Includes
2 Side Door Decals - 36" wide x 18" tall
1 Tailgate Decal - 24" wide x 18" tall
Retail ($350 includes installation)
Cranky Sale = $99 (DIY Installation)
You save $250 by installing yourself!
Need Design? We will design it for $75!
$249 DIY Van Kit Includes
2 Side Panel Decals - 60" wide x 36" tall
1 Rear Panel Decal - 24" wide x 18" tall
Retail ($599 includes installation)
Cranky Sale = $249 (DIY Installation)
You save $350 by installing yourself!
Need Design? We'll design it for $75!
Posted by Barbra Bannon on Fri, Mar 04, 2011 @ 12:33 PM
Raleigh, NC - Lenovo Corporate Sales Division needed a creative way to track regional sales and get their employees involved and excited about their progress. They came to Cranky Creative to design, print, and install this wall mural for their sales office.
"Because it is dry-erasable it will be easy to make quick changes, and track progress. It has really made a difference in the office." Ellen P. Lenovo Corporation
Dry-Erase Laminate can be used on any print material to apply on any surface? Want a dry erase refrigerator wrap? We can do it! Want a dry erase desk? We can do it. The options are limitless!
or call 877-775-WRAP for more information
Posted by Barbra Bannon on Wed, Feb 23, 2011 @ 10:18 AM
CLICK HERE TO ORDER
Offer expires March 2, 2011
Posted by Barbra Bannon on Thu, Feb 03, 2011 @ 12:25 PM
Raleigh, NC – Barbra Bannon, President and CEO of Cranky Creative Group, a Durham-based branding firm specializing in large format printing and graphics, announced that the firm has added a new product line of CREO Retail Displays to their offering. CREO Displays offer a modular, customizable, and chic display solution for any retail store. The range of options are incredible, from elegant banner displays, interactive video displays, to expansive tradeshow environments.
Cranky announced their online display catalog today stating, “In addition to our large-format printing capabilities this new product line enhances what we can offer to our retail and restaurant clients.”
To see the online catalog, visit: http://crankycreative.usvisual.com/
Investing in the look and feel of your store and tradeshow display will boost your reputation instantly. Your brand is the handshake to your customer and states that you are a professional company that isn't going anywhere. The quality of your store and your booth communicates to your customer that you are successful in what you do, and they can trust you. Give us a call to discuss a custom package for your business or organization.
About Cranky Creative Group
Cranky Creative Group is the Nations #1 Wrap Advertising Agency. Cranky Creative Group creates high-impact marketing and advertising campaigns in places traditional advertising cannot touch. Elevator wraps, vehicle wraps, window, floor, and wall murals, staircase wraps, and furniture wraps are some of the 3D objects that are not safe from becoming the centerpiece of amazing wrap marketing campaigns.
For more information please contact Cranky Creative Group at 877-775-WRAP or www.crankycreative.com.