Posted by Barbra Bannon on Wed, Jul 28, 2010 @ 09:07 PM
Chicago, IL - Every shopkeeper and merchant's primary objective is to sell merchandise. When the giant nineteenth century dry goods establishments like Marshall Field & Co. shifted their business from wholesale to retail the visual display of goods became necessary to attract the retail customer. The store windows no longer simply allowed natural light to shine in the building or act as storage space for stock; they became important venues to attractively display the store's merchandise. Gradually, the design aesthetic used in window displays moved indoors and became part of the overall interior store design, eventually displacing the importance windows altogether in suburban malls.
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Museums and department stores in America have a shared history of displaying their products, both having come of age in the last quarter of the nineteenth century. Like world's fairs, department stores and museums crowded everything together on shelves or in display cases. Today displays in museums are referred to as exhibitions, while displays in stores are referred to as "Visual Merchandising. Essentially, visual merchandising is the selling of a store's goods through visual means, incorporating advertising, and window displays, and interior sales floor design and display. Throughout the twentieth century, well-known artists such as Salvador Dalí and Andy Warhol created window displays, while other artists who are lesser known were commissioned to design unique objects specifically for visual merchandising purposes.
1. Sell by showing and promoting the product.
2. Create an emotional connect between the viewer and the display.
3. Encourage the shopper to enter the store.
4. Get the customer to pause and “shop” the selling floor.
5. Establish, promote, and enhance the store’s visual image.
6. Entertain customers and enhance their shopping experience.
7. Introduce and explain new products.
Drawing the attention of the customer to enable him to take purchase decision within shortest possible time, and thus augmenting the selling process.
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773.531.1979
Posted by Barbra Bannon on Mon, Jul 26, 2010 @ 11:52 AM
Cranky got together with www.inthe603.com to wrap their vehicle in NH themed graphics to showcase their new website all over New Hampshire! Mike Manetta, Director of Marketing was pleased with the wrap from start to finish! We love working with Michael and can't wait for the next project.
They chose a car wrap as an ideal medium to showcase the brand around the state as a mobile billboard driving people to the site to purchase apparel and educate themselves on all NH has to offer.
Call 888.99 CRANKY (27265) to receive a free quote on your next car wrap project.
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Posted by Barbra Bannon on Wed, Jul 21, 2010 @ 10:36 AM
Raleigh Bus Advertising - Cranky Creative Group is the preferred bus graphics and wrap provider for the Capital Area Transit System in Raleigh. Cranky was selected for a three year contract with CAT back in April.
"We have been working with CAT for over 3 years now. Cranky is happy to be a partner to assist in growing Raleigh's bus advertising program that reaches tens of thousands of people everyday."
- Barbra Bannon, President of Cranky Creative Group
The latest campaign was for Wake County's HIV/STD Awareness. A powerpoint presentation was submitted to Cranky's design department, who turned the images into a vibrant graphics for two back attacks and 5 king ads.
Bus advertising is an effective form of mass communication that reaches a wide range of demographics. They are giant rolling billboards that can be designed with practically no limitations. Using bus wraps to augment your campaign to target Raleigh residents, employees, employers, and tourists is a great way to go.
To advertise on Raleigh Buses, please contact 919-996-3030.
For a bus graphics/wrap quote fill out our online quote form.
Or call 919.596.5588
Posted by Barbra Bannon on Wed, Jul 14, 2010 @ 07:38 AM
www.ChrisLeith.com needed to showcase it's performance racing brand, so they dialed CRANKY for yet another project!
Johnny Dudley heads up their brilliant marketing efforts and creates promotions around where the trailer is seen.
Here is an example promotion they promoted on their Facebook Page as well as in multiple channels of PR. This is a great example of integrative marketing using vehicle wraps!
"Don't miss this! This weekend, May 14 & 15 you can follow the Hot Rod Hauler to the Raleigh Classic Auto Auction at the NC State Fairgrounds in Raleigh, NC. The Chris Leith Performance Division welcomes racing and sports car legend Steve Saleen. Steve will be on hand to meet and greet fans and sign a few autographs, plus display a few ...SMS (Saleen Motor Sports) 570 and 570x Dodge Challengers. These are the hottest and most collectable modern day muscle cars on the planet! The Raleigh Classic Auto Auction is held twice a year and is always an exciting event, bringing hundreds of classic collector cars to the triangle area to be auctioned off."
Good job Johnny. And thanks for being a Happy Cranky Customer.
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919.596.5588
Posted by Barbra Bannon on Tue, Jul 06, 2010 @ 07:59 AM
North Carolina - Cranky wraps it up again with this vibrant and eye-catching vehicle wrap for McDonalds! These vehicles promote local brand awareness for their McCafe brand and frozen frappes. These vehicle wraps assist store locations that have less visibility to attract additional traffic and boost sales by stimulating interest in the product from the main street.
Download Our Free Car Wrap Marketing Kit
Request a Vehicle Wrap Quote
888.99 CRANKY (27265)
Posted by Barbra Bannon on Thu, Jun 10, 2010 @ 09:31 PM
Raleigh, NC - Cranky Creative Group partnered with Blue Sky Dining to design, produce and install this vibrant trailer wrap! This wrap will maximize Blue Sky's exposure at events and maximize their local brand dominance in the Triangle area.
The trailer wrap design was meant to be fun and express the company's branding. It is consistent with all of their other marketing efforts and it will assist Blue Sky Dining in their goal to become the #1 recognized name in the family dining and catering business in NC.
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888.99 CRANKY (27265)
Posted by Barbra Bannon on Thu, Jun 10, 2010 @ 08:07 PM
Las Vegas, NV - Ultimate Bet and Cranky Creative team up again to wrap their RV for immediate brand exposure at their poker event in Las Vegas this past weekend. The wrap features poker stars, bolstering their image, and promoting the event and brand to passersby on the strip.
These colorful graphics are only on for 6-weeks using a short-term 3M material with vibrant inks. UB chose to wrap an RV because of the immediate benefits of having a rolling billboard for the event. Some benefits of an RV wrap are:
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•Delivers a timely message, convenient to the point of sale, which is targeted to active consumers who are prepared to buy
•Will supplement and/or complement the strategic objectives of virtually any mixed media campaign
•Delivers repeated exposures of your message to today's highly mobile consumer
Download Our Vehicle Wrap Marketing Kit Here
888.99 CRANKY (27265)
Posted by Barbra Bannon on Wed, May 19, 2010 @ 10:31 AM
Elevator wraps offer a new way of advertising to a targeted audience. This form of "in your face" advertising can't be turned off, thrown away, or labeled as spam. And who would want to? With striking graphics and compelling messages, elevator riders and passing foot traffic will want to stop and take it all in.
Elevator Wraps Build Awareness
Eye-catching elevator advertising creates a lasting impression on elevator riders and passers-by. As a result, elevator wraps provide 84% unaided medium awareness and 96% recall rate from viewers.
Branded elevators can encourage people to think, eat, exercise, watch a movie, or take a leap of faith. Elevator wraps are removable & repositionable, offering a cost-effective medium for advertisers and sponsors. With str
ong and persuasive graphics, elevator wraps create instant awareness of a company's product, service, or idea. Take a look at these amazing elevator wraps that utilize form and function to get the attention they deserve!
Savvy advertisers would want to use elevator advertising to launch a new product, increase brand awareness, or market an upcoming event. Elevator wraps can also increase sponsor revenue and sponsorship ROI for tradeshows and conferences.
About the Cranky Creative Group
The Cranky Creative Group, headquartered in Durham, NC, is a nationwide provider of Elevator Wraps and other non-traditional media. We provide expert graphic designs and installation services for every type of elevator. Our professional installers are PDAA (Professional Decal Application Association) Master Certified and UASG 3M Certified.
Read our article, "Transforming the Elevators with New Media," which was published in the May 2010 Issue of Elevator World.
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Posted by Barbra Bannon on Fri, May 14, 2010 @ 10:39 AM
Vehicle wrapping in Durham, NC, has just entered the field of baseball with a full vehicle wrap for the
Durham Bulls, the Triple-A Affiliates of the Tampa Bay Rays. With eye-popping graphics, the team can now ride in style!
The Durham Bulls became internationally famous in 1988 following the release of the movie Bull Durham, which starred Kevin Costner as a veteran catcher, Tim Robbins as the ace, and Susan Sarandon as their love interest. The Bulls have also been featured in the film The Rookie.
The Cranky Creative Group recently completed the installation of the team's powerful graphics. The team's bus can now be spotted for miles! Baseball fans are sure to follow the Wool E. Moe-Bile to Durham Bulls Athletic Park in Downtown Durham where they will experience action-packed games, family fun and comraderie time and time again!
About Car Wrapping
Car wrapping can increase a company's brand awareness. Just by driving to places you would normally travel, you will be exposing your company's messaging to 30,000 - 70,000 people daily! You can advertise while you're commuting to work, sitting in traffic, transporting passengers, making deliveries, picking up supplies. What's more, you can park strategically in highly visible areas in locations that your target audience frequents.
About Cranky Creative Group - Experts in Vehicle Wrapping
If you're thinking about wrapping a car in Durham, you won't have to look far! We're headquartered right here in this beautiful city. What if you're not in Durham? Don't fret - with several locations throughout the state, Cranky Creative is your #1 source for vehicle wrap graphics in North Carolina.
We provide expert graphic designs and installation services for partial and full vehicle wraps on cars, vans trucks, buses, trailers, and fleets.
Request a Vehicle Wrap Quote today!
Posted by Barbra Bannon on Wed, May 12, 2010 @ 08:25 AM
Car Wrapping delivers more impressions per dollar than any other mass communication medium available. For less than the amount you are spending on traditional media in one month, you could wrap your vehicle, or a fleet of your vehicles that will provide FIVE YEARS of continuous advertising that cannot be turned off! Now that's good use of your marketing budget.
Want 30,000 to 70,000 people to see your brand every day?
Car Wrapping boasts the lowest cost-per-impression rate compared to any other form of advertising media and is not only affordable for large brands that elect to use vehicle wraps as a core advertising strategy, but also for small and medium-sized businesses.
Cranky Creative - Your Car Wrapping Expert
Our inventory of products can accommodate your needs- whether you are an entrepreneur looking to market your product with car wrap advertising or a large corporation looking for fleet wrap for every company vehicle. We'll work around your budgetary needs and marketing goals!
We offer a wide range of car, truck, van and fleet wraps. And you're not limited to full wraps, either. You can choose to do partial wraps or vinyl lettering.
Don't miss out on this opportunity to reach thousands of potential customers daily!
Request a Car Wrap Quote today!