Winston-Salem, NC – Frank Myers Auto Maxx hired Cranky Creative Group to outfit their dealership in vibrant and hilarious graphics!  

Tracy Myers, owner of Frank Myers Auto Maxx, knows how to sell cars and create powerful and inviting customer experiences for every age group.  You feel the energy when you walk through the door. 

Some of his taglines include – “Selling cars like candy bars!” and “Shop in the nude!”.  This is one great place to buy or sell a car.  If you are in the market, let Cranky know and we will be happy to do a referral!

Check out our products section for more ideas!

Request Quote

Request Quote

Or call us and we can brainstorm about your project together!

877-775-WRAP

 

Wake Forest, North Carolina (NC) – Cranky Creative worked with the Town of Wake Forest and Wake Forest Elementary Schoolto design, print, and install these beautiful concrete graphics for a back to school project showcasing their “Bike Safety Program” and “WFE Rocks” Mascot!

The wall graphics are intended to bolster school pride and engage the kids with their environment.  The principal was estatic to find out that you can wrap concrete walls in graphics!  The school also created 2′ x 4′ “FATHEAD” removable posters for the classroom doors that can be moved from room to room.

Request Quote

Request Quote

877-775-WRAP

California – Elevator wraps are being used widely in hospitals as a unique and captive communication medium for messaging to patients.  Mission Hospital knew this and contacted Cranky Creative to install 16 elevators at their facility in California. 

They have contracted with Cranky to change out their elevator messages on a six month campaign cycle.  This way they will be able to keep their message fresh to their viewers. 

Hospital Marketing Directors are always looking for ways to reach a captive audience, and they don’t come much more captive than inside elevators.

Like many forms of out-of-home advertising, the most common way to advertise in elevators is by way of traditional static signage, but there are other options. Marketers can wrap an elevator’s outside doors, or even the entire inside of an elevator.

Fast Facts

WHAT

Advertising in and on elevators.

There’s just not all that much to do on an elevator but stare at the walls.

The other key advantage of elevator advertising is the ability to target by the demographic makeup of a building’s occupants; advertisers know who they’re reaching.

The simplest and least-expensive form of elevator advertising is static ads on the interior walls of the elevator, and they’re mostly found in hospitals.

But wraps also lend themselves to colorful, truly alternative campaigns, and they can be and done anywhere, from elevator wraps, wall murals, tables, buildings, and floor decals.

Marketers can also wrap the entire inside of an elevator to put riders in a specific scene, for example a zoo ad that turns the elevator into an African safari scene.

In Los Angeles last year, an upscale women’s boutique, Kira Plastinina, wrapped the interiors of elevators in the Beverly Center shopping mall to resemble the interiors of its stores.

Effectiveness of the Media

The recall rate of elevator advertising is 96 percent, according to a study by Ryerson Polytechnical Institute in Toronto and Capilano College in Vancouver.

How it is measured

Impressions for elevator ads in apartment complexes are based on the number of tenants in a particular building and how often they use the elevator on average. Foot-traffic data is used in other locations such as malls and office buildings.

Demographics

Elevator advertisers can target a wide range of demographics based on the profiles of the individual buildings in the campaign.

Request Quote

or call 

 877-775-WRAP

Raleigh, NC – Lenovo Corporation, a long-time client of Cranky Creative Group, once again contracts with us to wrap every surface imaginable on their sales floor.  They used Elevator Wraps, Refrigerator Wraps, Tabletop Graphic Wraps, and floor decals.

About the Campaign:

The Chinese computer manufacturer Lenovo, with the DO Campaign is targeting its products to the coveted 18- to 25-year-old Apple generation, which has been raised on all things iPod and iPad.

“The most difficult thing in marketing and branding is trying to change the perception,” said David Roman, the company’s senior vice president and chief marketing officer, “but Lenovo had very little recognition in the consumer space.”

The campaign’s focus is action, specifically the idea that Lenovo products are “for those who do.” One 30-second television spot shows a blinking cursor on a computer screen, the flame from a gas stove being turned on and a pencil being sharpened.

Request Quote

“The world won’t move forward by itself,” says a narrator. The world needs “the people who do. The ones who tinker, who build, who create.”

The campaign portrays these “doers” as people who are known for doing something extraordinary. Print ads feature a new Lenovo laptop in a variety of situations, including as part of the dashboard of a car outfitted with gadgets for a storm chaser, and harnessed to the space between the handlebars on a motorcycle as it is driven through a desert.

The tagline on the ads reads, “We make the tools. You make them do.” A digital billboard installation shows a 360-degree moving image of the motorcycle laptop contraption and provides technical details highlighting the laptop’s computing power.

To help develop the creative elements of the new campaign, Saatchi & Saatchi conducted research with 18- to 25-year-olds and learned that they were ambitious and optimistic, said Claudine Cheever, the agency’s chief strategy officer. The campaign was designed to embody the ideals of pragmatism, authenticity and the act of getting things done.

But aren’t millennials more captivated by design and coolness than pragmatic electronics? Not according to Ms. Cheever, who said technology was “not just a badge, it’s a tool.”

The advertising initiative includes digital banner ads and rich media ads on the Web, television spots, digital billboards and a smattering of print ads. The ads will run on cable outlets like ESPN, Bravo and MTV, and on technology Web sites like CNet.com. Outdoor advertising has begun in nine cities, including New York, Atlanta and San Francisco.

Request Quote

Lenovo’s last consumer campaign, called “Ideas Anywhere,” was tied to the company’s sponsorship of the Beijing Olympics and ran from August 2008 to November 2009.

Before heading out into the real world, the company brought the message in-house and rallied employees with new business cards, T-shirts, building signs and new e-mail signatures. The internal campaign events took place in April in Lenovo’s offices in Madrid and Raleigh, N.C., and was an extension of a employee training program called “The Lenovo Way,” which began in 2009.

Leaving no stone unturned, Lenovo also rebranded the packaging for its products and the kiosks it takes to trade shows.

One thing Lenovo already had going for it in the consumer brand space was its I.B.M.ThinkPad brand.

But Lenovo had to take that brand recognition and make it “relevant to a broader consumer base,” Ms. Cheever said. “How do you take the ThinkPad equity and mine that for something a 25-year-old is going to relate to?”

The company purchased the I.B.M. PC division in 2005, and has since begun manufacturing smartphones in China. It announced a hybrid tablet notebook, the IdeaPad U1, at the Consumer Electronics Show in January. The ad campaign will feature new products, including the Lenovo ThinkPad X1, a slim laptop aimed to compete with the MacBook Air laptop.

The campaign also includes various media partnerships, including one with the youth-oriented nonprofit organization DoSomething.org. The co-branded campaign will begin this summer and will encourage teams of people under 25 to take on projects to improve their communities. The winning teams will be eligible to win Lenovo products.

Lenovo’s Mexico office is also forging a media partnership with MTV Mexico to create a new reality show Web series and co-branding opportunities to aim at the youth market in that region. “I don’t believe you can have a technology brand that doesn’t come from the youth market today.” Mr. Roman said.

To get a quote on branding surfaces for your campaign, request a quote here. Or call,  877-775-WRAP.

Request Quote