By dev1

Sleazy Car Salesman vs. Problem Solver/Consultant

The secret of being a successful salesperson is changing your perspective of the traditional salesman (left picture) into the problem solver/consultant ideal.  Don’t be in the business of selling clients products or services that aren’t a good fit or that will not help them grow their business. 

A true Sales Consultant possesses the following qualities:

• A true desire to help others
• A belief that the product they are selling can help the market they are selling to
• Genuine friendly personality
• Natural problem solving skills
• Ability to listen and ask the right questions to understand the client challenge
• Frame the challenge (what are the variables?)
• Create unique solutions to the challenge using overall knowledge of advertising/marketing and Cranky Creative’s products and services
• Ability to gauge the level of interest (cold, warm, hot) so that you can spend more energy on the clients that really desire and need our help
• Detail-oriented, organized personality to track leads and customers within the computer system
• Exude confidence to instill the client with the understanding that you are capable of solving their problem
• Have a clear knowledge of the products and services so you can craft appropriate solutions to their challenges
• Know where to get answers when you do not know the answers (leverage other team members and vendors for suggestions/solutions)