By dev1

What are the critical factors to consider when choosing which company to use when purchasing a vehicle wrap? What you will learn in the following white paper is all of the elements that constitute a quality wrap. You will learn the right questions to ask, what you should be provided, and the education you will need to feel empowered when you call and get a quo

1. Pro-Active Customer Service: Are they interested in understanding your business?

Does the customer service person ask questions about your business, your target demographics, your goals for the wrap, and why you are looking at wrapping your vehicle as a marketing strategy? If you have to ask all of the questions, that is representative of what the entire process will be like… pulling teeth for information. Make sure the company is customer focused and willing to initiate communication from the start and truly be passionate about the success of your business! 

2. Warranty

Does the company offer a manufacturer-backed warranty? Standard vehicle wrap warranties range from 3-5 years based upon where you are located.

3. Step-by-Step Process

There is a wide range of companies offering vehicle wrap services. Many are small sign shops that may not have the proper systems in place to create a hassle-free customer experience from design to installation that you need. Others are so large that you may feel like a number. To ensure that you have found a company that fits your needs, here are some signals to look for to evaluate their systems:

Ask if a customer service person will be assigned to your account to serve your needs throughout the entire proces

1. Do they return your initial call promptly?
2. Can they easily take you through the process of getting a vehicle wrap completed without hesitation? Can they explain the design process? Color proofing? Printing? Installation?
3. Do they provide professional materials in a nicely formatted email to follow-up after the initial call?
4. Do they have a project management software in place to track orders?

4. Design Expertise

Is the design process formalized? Is there a creative consultation included in the quote where a customer service person takes the time to evaluate your current marketing tactics, goals and expectations for your wrap, and to understand your brand which you have worked so hard to perfect? Do they have professional designers that will match your design style? Do you like the designs they have showcased on their website?

5. Certification

 Are they certified 3M installers? The final phase of the vehicle wrapping process is installation. This is the most critical phase that if done improperly can not only ruin the quality of the wrap, but also cause a shortening of the wraps’ lifespan.

Does the company have a clean and professional brand image? If they haven’t taken the time to create a professional brand for themselves, they will not take the time for your company either. Do they have testimonials and references they can send you to verify their work?

7. Materials and Production Questions

• Do they use 3M or Oracal materials? These are the highest quality materials in the market.
• Do they laminate the perforated window vinyl? Not to laminate window perf is one common way to cut costs. If you get a really low quote, this is one way they may be cutting corners.
• Do they use film or liquid laminate? Liquid laminate does not provide the protection that a film laminate provides. Typically a vehicle wrap with liquid laminate will only last about a year before fading and cracking, so beware!

8. Coverage Area

Do they provide nationwide installation services in all 48 US States?

9. Marketing and Advertising Knowledge

It is important to find a specialist in the product you are purchasing, however, you also want to feel like they have a broad knowledge of what is happening in the industry as a whole. Make sure that the company understands how the unique media of vehicle wrapping fits into an overall marketing strategy for your company.

10. BBB Score

Visit www.bbb.com and look up the company you are considering. If they have complaints against them, take note. A score of B+ or higher is recommended.

Be sure to check out Cranky Creative’s Vehicle Wrap Marketing Kit to find out even more about how wrap advertising can grow your business.