By dev1

Guide to Maximizing Event Sponsorship Revenue

How to maximize your sponsorship revenue in 2010 with these quick and easy tips

Did you know that you can offer your sponsors advertising on any surface at an event venue to maximize their visibility and branding at your event?  Graphics material that is removable and non-damaging is being used by cutting-edge event planners to satisfy their sponsors insatiable desires to be recognized at their events.

If you haven’t integrated alternative spaces into your sponsorship package, then you are missing out on thousands of dollars of sponsorship revenue. 

Some advertising surfaces to offer to maximize sponsor visibility at events are:

• Sponsor wall murals (drywall, concrete, brick, marble, or wood)
• Elevator wraps (full door graphics, or entire inside)
• Porta-John Billboards (for outdoor events)
• Window murals (glass walkways overhanging streets, main windows) 
• Bathroom stalls (doors, back walls, or entire stall sets)
• Bathroom Mirror Decals
• Doors (perfect for ribbon cuttings)
• Carpet Decals/walkways
• Column Wraps
• Staircase graphics
• Escalator Hand Rails
• Ceiling Banners
• Building wraps and banners (great for parking garages for event promotion)
• Bus and vehicle wraps and graphics

How to integrate these creative advertising surfaces into your sponsorship package is easy.

1. Visit the event venue and define the spaces you want to sell for sponsorship, based on the list above
2. Take pictures of the spaces
3. Take basic measurements of the spaces
4. Send an email to wraphappy@crankycreative.com with the pictures, measurements, and quantities to get a production, installation, and removal quote for the spaces
5. Price new spaces accordingly and integrate into currently existing sponsorship packages

Generally the larger spaces are assigned to the sponsors who are the highlighted sponsors.  The smaller spaces that have less foot traffic during the event are given to the supporting sponsors at the event.

Or call Cranky Creative and we can do a site visit for you and work directly with the venue.  

877-775-WRAP