By dev1

1. Park Strategically

You own a billboard.  Let’s face it, you want maximum exposure. When you aren’t driving in high traffic, you should be parked in a highly visible area.  Depending on your target market, you can choose where to park and when to park.  Own a daycare?  Why not park in the grocery store during high traffic hours?  When Mom’s are picking up dinner, they will see your vehicle and pick up a business card.  Scope out the place for a week to see the demographics who go to the location, and when it is busiest.  Map out these spots by days of the week.  Obviously, you will need a second person to pick you up and drop you off – which may feel inconvenient… however, how much business is your wrap generating being parked in your driveway, or hidden?

2. Product Sampling

After you scope out the locations above, and if your business is product based, why not schedule a product sampling out of the back of your vehicle.  You will need to check on the rules and regulations to see if you will need a permit to do this. 

3. Events

Target events in your area that attract your target demographics.  Get there early and park prominently.  You can also use your vehicle as a centerpiece at tradeshows in your booth.  Nothing attracts attention like a giant 3D billboard of your brand right in the middle of your booth.  To take it up another notch… have the vehicle wrap installed during the tradeshow!

4. Changeable Offers

When having your vehicle designed, leave a section of the wrap changeable.  So every few months you can integrate an offer onto your car as a call to action.  Or if you are a realtor, showcase a house that is on the market.

5. Where’s Waldo Marketing Campaigns

Create a campaign that if your car is spotted, and they call to report the location, then they get something (entered into a drawing to win $1,000).  Add this to your website, radio, TV, print, and social media campaigns.

To learn more about how to maximize your brand exposure, contact Cranky Creative Group. Or call 877.311.7446.